She left me out, she didn't get in touch with.

@motiv8ted_minds

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Why it worked

The video succeeds by leveraging the high-profile celebrity status of Lisa Kudrow and the universal, relatable intrigue of a 'ghostly' or mysterious personal story.

Summary

Lisa Kudrow shares a humorous and slightly eerie anecdote about receiving text messages from her deceased mother's phone during lockdown. She explains how the unusual sign-offs in the messages made her realize it wasn't actually her mother.

Structure

1Lisa recounts receiving strange texts from her late mother's phone
2She describes her husband's reaction to the weird phone behavior
3She reveals the specific text content that tipped her off
4She concludes that the messages were not authentic

On-screen text

SHE LEFT ME OUT SHE DIDN'T GET IN TOUCH WITH." AND MY HUSBAND'S SAYING "MY PHONE'S BEEN WEIRD." AND IN THERE M O M AND HE AND MY FRIEND WENT "LISA YOUR MOM TEXTED YOU." FROM THE BEYOND FROM THE BEYOND I STILL PART OF ME SAYS "YEAH MAYBE." I DON'T KNOW WHAT HAPPENED IT IS WEIRD SHE COULD'VE WRITTEN A LITTLE MORE MAYBE SHE DID ANOTHER TIME WHAT'D SHE WRITE SO MY I GOT A THEN LOCKDOWN AND I'M YOU KNOW TEXTING WITH A FRIEND I DIDN'T WRITE X-O-X-O-X-O ALL CAPS AND I WENT WHAT? WELL THAT'S NOT MY MOM SHE NEVER SIGNED ANYTHING 'HUGS KISSES HUGS KISSES' IT WASN'T HER

Transcript

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She left me out, she didn't get in touch with. And my husband's saying, my phone's been weird. And I said, my phone's been weird. And I tell them, what? And in there, M-O-M. And he and my friend went, Lisa, your mom texted you. From the beyond. From the beyond. I still, part of me says, yeah, maybe. I mean, I don't know what happened. It is weird. She could've written a little more maybe. She did, another time. What'd she write? So my, I got, then lockdown and I'm, you know, texting with a friend and I didn't write X-O-X-O-X-O all caps. And I went, what? Well, that's not my mom. She never signed anything hugs, kisses, hugs, kisses, you know, it wasn't her.