Hook

Their other posts in the index, biggest breakout first.
Don't sound like a salesperson. When you use tonality correctly and you say certain words, the person will actually hear additional words that you haven't said. For example, if I say to you, 'Hi, this is Jordan Belfort calling from XYZ company in New York, how are you today?' They're like, 'Oh fucking Jesus, another salesperson.' They know you're a salesperson. They hate your guts, right? They're yelling at their assistant, their secretary, 'How'd you let this person through the call if they got through the screen?' Right? They hate you, right? I would never do that, but that's what most cold callers or people that are on the phone do. Hi, watch, it's called declaratives, declaration sentences. Hi, I'm Jordan Belfort calling from XYZ company in New York. Three declarations. How are you today? So, how are you today means you know that I know, that I know that you know, that I don't give a fuck how you're doing today. It's just a perfunctory greeting that human beings give. How are you today? Like, I know, let's get to the way. I would never do that. So here's what I do. I say, 'Hey, it's Jordan Belfort calling from XYZ company in New York. How are you doing today?' And they're like, I say what? Now, those are called phrasing declarations, phrasing declaratives as questions. Hey, it's Jordan Belfort. They're like, 'Who? What? Do I know Jordan?' And suddenly they're saying, 'Do I know Jordan Belfort?' And they start searching their memory because you've asked it as a question. From XYZ company, uptown. They're like, 'What? Do I know XYZ company in New York?' And while their brain starts to spin and try to figure, 'Do I know this person?' Then you're like, 'How are you doing today?' And you have this really nice, upbeat greeting. Like, 'Wow, he really wants to know, actually.' It's not like this stupid, 'How you doing today?' It's, 'How are you doing today?' And they're like...