Realtors: Are closing gifts a massive waste of money

@nicolerealestateboss

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Why it worked

The video taps into a common debate among realtors about the ROI of closing gifts, offering a personal and emotional story that resonates with the audience. The creator's direct address and relatable experience make the advice feel authentic and valuable.

Summary

The creator argues that closing gifts are not a waste of money for realtors, sharing a personal anecdote where a thoughtful closing gift led to a significant referral. She emphasizes that personalized and meaningful gifts can make clients feel appreciated and seen, even if they are not extravagant.

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Transcript, structure and on-screen text

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Original caption

I would love to hear your thoughts on this because I hear so many agents ripping on it. When I think it’s actually a really cool part of our business. And I specifically think about this one transaction because the seller was so awful to me. And I actually thought about not giving her the closing gift because she was so mean. But I decided to anyway, and she started sobbing, which was crazy cause she was pretty much Elvira – – but because of that she referred me to a friend and I made another 30 K. So you tell me🤷‍♀️#Realtor #RealtorsOfTikTok #realestate #realestatetips #womeninrealestate