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11.3Silent UGCOther hookLifestyle
Hook
@emmaalmensoap
@emmaalmensoap
736.4K followers · usually 23.9K views a post
Views
263.2K
Likes
13.3K
Comments
180
Shares
114
Promoted product
Scream Clean Soap
Why it worked
The video effectively uses a visually striking and thematic design (Halloween, dripping blood effect) combined with ASMR-style soap cutting, which appeals to a broad audience interested in crafts and satisfying visuals.
Summary
The video showcases the creation of a Halloween-themed soap using a new intricate scraper tool. The soap features a black base with pink "dripping" accents and a bat embed, scented with a dark, mysterious fragrance.
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Transcript, structure and on-screen text
5 beats, a 193-word transcript and 3 lines of on-screen text — the parts you need to write your own version.
Original caption
Replying to @Jennie O'Donnell Cutting Scream Clean Soap! 🦇🖤❤️ #soapcutting #soap #handmadesoap #soapmaking #halloweensoap
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