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Charlotte Tilburyseen in 2 videos →
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4.7Talking HeadStory Open hook
Hook
Here's what
@thecamillemoore
29.7K followers · usually 1.7K views a post
Views
7.9K
Likes
232
Comments
8
Shares
14
Selling · Other Product
Why it worked
The video leverages a strong, opinionated stance from a well-known beauty entrepreneur, Charlotte Tilbury, on a relatable topic (makeup dupes). This creates a clear narrative and emotional hook, encouraging engagement through agreement or disagreement.
Summary
This video discusses Charlotte Tilbury's stance against makeup dupes, arguing that they undermine the hard work and investment of brand founders. It highlights the importance of brand loyalty and the value of premium products, contrasting them with cheaper alternatives.
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Transcript, structure and on-screen text
6 beats, a 518-word transcript and 185 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Are you on Charlotte Tilbury’s side?
More from @thecamillemoore
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