Here's what

Here's what from the Charlotte Tilbury Charlotte Tilbury on why make-up dupes are bad So this week, Charlotte Tilbury did an interview with the BBC and went guns blazing about the dupe culture. And she said ty CHARLOTTE TILBURY Beauty entrepreneur when you buy a dupe, you dupe the customer. her whole argument "you don't need to shop every new Charlotte tilbury launch" she could do her products cheaper, she would. are nowhere near as good as her product her product And duping culture duping culture is a massive problem because people think they're buying one for one, when really a subpar product and hurting the brand from like who are out there creating. dupes Charlotte Tilbury You're really somebody has spent somebody has spent a lot of time investing their own money in and time and effort, to make something amazing. and time and effort, to make something amazing. you're stealing what they did in a short cut. the narrative online is, EXPOSING PRESTIGE BRANDS... Oh, I can't believe she did that. founders are like, wow, You did the thing you shouldn't do, that's the unspoken rule of like, don't touch that. until somebody And when the masses come back to you for saying something, if the masses aren't your client, then because she's an upper end product that actually in quality. It's totally fine for these people makes her customers more loyal. all of these people criticizing her for this class. I love her for this, damn straight, Charlotte Tilbury like it's you should be doing because you're unfair position when you're A fake bag is considered like an illegal product, like it is not okay. In beauty, she's unable to defend the world she's building and the world is premium. it's not fair. that more founders should be supporting Charlotte Tilbury, not silently oh yeah, like have done that. It's like all you have is your brand. your whole life And the detractor just having not built anything, don't understand how difficult it is to build something. have a formula oh, that's simple, I can recreate this for 30% of the price. Yeah, how long it took the perfect formula. How many iterations, how many failures. you couldn't pay your salary, like there are so many iterations to get to that. comes along, copies and says, oh, you're bourgeoisie charging too much. It undermines, competency in business this narrative, on the people I think Huge boss. But the reason why I love it more is another example of the death pans of people who loved her because of this narrative, because of this, her firey-ness because she stands for something and has a clear brand. these people and being like Charlotte Tilbury Elf $49, $39 $16, $16 the elf $10 one is just as good. You're wrong. because those people want to buy the $10 elf product. really Charlotte Tilbury customers in the first place, a super relevant point to this. It's like to your customer, it's the base thing. They're going to If they're not your customer, they're going to buy the cheap knockoff.