Beis sent its brand new bags

Beis sent its brand new bags to the exact people who were trashing it. They've relaunched THE NEW WEEKENDER, their iconic. So it's the bag that their company Beis, the most famous for. The Weekender. It's kind of The Mini Weekender, all your shit travel, bag. And there was a lot of people with the bag because honestly, good enough. this through surgical campaign. different elements. Shay Mitchell, the founder, begins the criticism online. Took a ton from TikTok reviews. like they took community feedback openly, shared it online, took the opportunity to like, really of themselves. And then from there, Even Icons need a little bit of a refresh. into shooting these really let's soften your frame so things fit more comfortably, incredible campaigns. Measuring tape. where they're into surgery. We'll take a little here. they start multiple videos where it's like, Shay is going the thing actually holding you together is really without holding and the bag is going into surgery the surgeon. so many different versions surgery image, And then they do this launch in New York. welcome to bring in your old bag to trade it in for the new one. So it was like a museum. It was a trade in experience. like surgical breakdown where you were seeing with this Atlas Pink new plastic surgery. The Sherbert Collection. It was so well done. It really captures a leader and a manager. Yeah. showed leadership try to tape over mistakes, minimize them. someone else. have an issue with a product, real information. And she showed be a leader because she wasn't trying to be perfect. She was just trying to listen to her customer. People want They don't want perfection. to relaunch a 2.0, the best way to do it, a lot of customers bought, is talk about wrong with it, easier in business get a secondary sale than a first sale. So speaking of people already invested into the to have them repurchase. We have our embroidery customization. a narrative connect with. We have our embroidery customization. is so intelligent. Lots of photo areas. so much insight. Lots of photo areas. you should launching products. That photo turns into... brilliant activation probably going to give away free bags anyways, visual of people in, is so intelligent. And what Beis is doing is they're obviously in a position but they're spending a lot of money to really have people interact, speak to the brand, and you have to find ways are in your budget to spend to that limit, because that is what is allowing people and experience it. And actually engaging with your customers what you're doing. And getting that intel between success, and failure. Because what you want fans, right? don't want people that like your brand. Do you want like people who are like, like a religion.