They say if you don't ask you don't get. And this is me asking.

@junead.kh

9.4K followers · usually 668 views a post

Views

44.4K

Likes

152

Comments

8

Shares

2

Selling · SaaS

Treasuryseen in 6 videos →https://treasury.sh ↗

Why it worked

The video uses a high-status, aspirational setting (luxury business class) combined with a bold, humorous, and personalized 'ask' that feels authentic and entertaining rather than like a traditional ad.

Summary

A startup founder records a video from an Alaska Airlines business class suite to jokingly request a long-term partnership and free flights for his company, Treasury. He highlights the luxury amenities of the flight to justify why he cannot return to flying economy.

Structure

1Introduction of the request to the airline CEO
2Showcasing luxury flight amenities
3Pitching a partnership between the airline and his startup
4Requesting free flights and miles in exchange for promotion
5Final plea for the partnership

Product placement

The creator mentions his company, Treasury, and suggests an official partnership with Alaska Airlines.

Original caption

They say if you don’t ask you don’t get. Well here’s me asking. you can’t possibly expect be to experience the new @Alaska Airlines Suites and then fly back in economy. Sooooo I have a proposition. This is not a joke. I’m serious.

More from @junead.kh

Their other posts in the index, biggest breakout first.

On-screen text

they say... you don't get this is me asking... Ben Minicucci I have a message for you I booked this flight on Alaska Suites from Seattle to London SEATTLE LONDON and I am having the time of my life Salt & Straw Ice Cream Sundae Filson Bedding and a lie-flat bed how am I supposed to go back there? So here's my request I'm a startup founder based in Seattle SEATTLE You guys are Seattle's hometown airline we can partner up You guys can be Treasury's official airline Supported by Official Airline Partner Alaska? I will commit to only flying Alaska for the rest of my life you can connect us to the investors in San Francisco the customers in New York City my family in London you guys can be the reason Treasury succeeds all I'm asking for is that in 14 days time You make sure I'm flying back in this seat put a million miles in my account this is your fault but then you brought out the salt & straw sundae and now I can't go back so please help a brother out let's make this partnership happen

Transcript

They say if you don't ask you don't get. And this is me asking. Ben Minicucci, I have a message for you. I booked this flight on Alaska Suites from Seattle to London on points and I am having the time of my life. You are treating me to a Salt & Straw Ice Cream Sundae, Filson Bedding, and a lie-flat bed. How am I supposed to go back there? So here's my request. I'm a startup founder based in Seattle. You guys are Seattle's hometown airline. We can partner up. You guys can be Treasury's official airline. I will commit to only flying Alaska for the rest of my life. You can connect us to the investors in San Francisco, the customers in New York City, my family in London. You guys can be the reason Treasury succeeds. And in exchange, all I'm asking for is that in 14 days time, you make sure I'm flying back in this seat and then you like put a million miles in my account and I'll keep flying this every single time after that. Listen Ben, this is your fault. I didn't have this problem, but then you brought out the Salt & Straw sundae and now I can't go back. So please, help a brother out. So let's make this partnership happen.