Why it worked
The video uses humor and relatable content about the challenges of building a product while traveling. The on-screen text creates a narrative that is both funny and subtly highlights the dedication of the founding team.
Summary
The video shows a co-founder working on a laptop in various travel locations, including an airport and an airplane. The on-screen text humorously implies that if users complain about the app being buggy, they should remember the co-founder's extensive travel day.
Structure
- 1Introduction of the co-founder during travel
- 2Working in the airport
- 3Working on the plane
- 4Humorous implication about app bugs
On-screen text
if any of you
EVER complain about
the app being
buggy again
this is my cofounder
during a 25 hour
travel day