Why it worked
The video uses a bold and provocative message displayed on a mobile billboard, creating a public spectacle that is likely to grab attention and generate discussion. The use of a well-known target like Google and the inclusion of a website address make it easily shareable and memorable.
Summary
A truck with a digital billboard drives through a city street displaying the message "SHAME ON YOU, GOOGLE." with the website BLACKSHEEP.IO below it. The video also includes the text "i aspire to be this level of petty."
Structure
- 1Truck with digital billboard driving
- 2Message "SHAME ON YOU, GOOGLE."
- 3Website BLACKSHEEP.IO displayed
- 4Overlay text "i aspire to be this level of petty."
Product placement
The video prominently features a truck with a digital billboard displaying the message "SHAME ON YOU, GOOGLE." and the website BLACKSHEEP.IO. The text "i aspire to be this level of petty." is also overlaid on the video.
On-screen text
SHAME ON YOU, GOOGLE.
BLACKSHEEP.IO
i aspire to be
this level of
petty