eadem VS vitamasques

@jennyboba

45.8K followers · usually 7.9K views a post

Views

297.4K

Likes

24.5K

Comments

142

Shares

1.7K

SoundTikTok sound · 80's Cocaine

Promoted product

Vitamasques Lip Maxi-Glaze

Where Korean beauty innovation meets everyday skincare and lip care essentials. Skincare that fits real life. Thoughtful formulas for hydrated, healthy-looking skin.

4 videos3 creators

Why it worked

The video uses a direct 'versus' comparison format, which is highly effective for viewers looking for product recommendations or validation before purchasing beauty items.

Summary

The creator compares two lip products, Eadem and Vitamasques, by swatching them on their arm to show texture and color. They conclude that while the products are similar, the Vitamasques lip glaze feels more hydrating.

Structure

1Comparison title card
2Swatching Eadem shades
3Swatching Vitamasques shades
4Side-by-side product comparison

Original caption

ok they’re pretty similar 👀👀 vitamasques feels more hydrating to me though!! #vitamasques #lipmaxiglaze #targetfinds #newlipgloss #eadem

More from @jennyboba

Product placement

The video features Eadem Le Chouchou Lip Softening Balm and Vitamasques Lip Maxi Glaze as the primary subjects of a comparison.

On-screen text

eadem VS vitamasques sakura shaved ice pink marshmallow sakura shaved ice strawberry gelato Sakura Shaved Ice Le Chouchou LIP SOFTENING BALM VITAMASQUES Sakura Shaved Ice VITAMASQUES