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@paulaschoiceuk

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Paula's Choicepaulaschoice.co.uk

Beauty Begins with Truth. Discover effective skincare from Paula

12 videos

Why it worked

The video effectively leverages a common skincare ingredient (niacinamide) and applies it to a less common use case (the body), creating a novel angle. It also clearly demonstrates the product and its benefits, making it relatable and aspirational for viewers concerned with skin texture and tone.

Summary

The video introduces Paula's Choice 5% Niacinamide Body Serum as a solution for uneven skin tone and texture on the body. It highlights the serum's ingredients like niacinamide, panthenol, and prickly pear extract for soothing and hydrating the skin.

Structure

1Introduce niacinamide for the face
2Suggest using it on the body
3Explain the benefits of the 5% Niacinamide Body Serum
4

Original caption

Niacinamide is not only for the face, but body too. Our Lead Education Manager @Heather Wish shares the benefits of niacinamide and why your body deserves the glow too⭐️ #niacinamideserum #niacinamide

More from @paulaschoiceuk

Product placement

Paula's Choice 5% Niacinamide Body Serum: ACTS - it is presented as a solution to uneven skin tone, texture, and discoloration. Removing it would change the video's purpose. Paula's Choice (logo on product): APPEARS - it is a brand name on the product, removing it would not change what happens in the video.

On-screen text

You might be using niacinamide but have you ever thought about using it 5% 5% Niacinamide Body Serum is specifically formulated to target uneven skin texture and discolouration from shaving or sun damage you've also got 5% you've also got 5% panthenol and prickly which is gonna really help soothe your skins barrier and hydrate and hydrate skin from the neck down so you can even tone and remove discolorations on your face and your body

Transcript

You might be using niacinamide on your face but have you ever thought about using it on your body? The 5% Niacinamide Body Serum is specifically formulated to target uneven skin tone, patchy texture and discolouration from shaving or sun damage. You've also got 5% panthenol and prickly pear extract which is gonna really help soothe your skin's barrier and hydrate skin from the neck down. So you can even tone and remove discolorations on your face and your body.