TruHeight BACK

@truheightkids

4.1K followers · usually 262 views a post

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28.3K

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7

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SoundTikTok sound · original sound - truheightkids

View velocity

+10.6K views over 3.1d · ~3.4K/day · 4 observations

Promoted product

TruHeight

Pediatrician-recommended vitamins and supplements for kids & teens. 3rd-party tested, made in the USA. Take the free quiz to find your perfect match.

2 videos

Why it worked

The video effectively uses a relatable "back to school" theme and aspirational messaging ("grow some") to connect with a younger audience. By showcasing diverse individuals and associating the product with positive personal attributes beyond just physical height, it creates an emotional appeal that likely resonates and drives engagement.

Summary

This video showcases various individuals holding TruHeight products, with on-screen text encouraging viewers to "Grow Some" confidence, swagger, and backbone. It highlights that growth is more than just height, promoting TruHeight as a solution.

Structure

1Introduction of TruHeight brand and "Back to School" theme
2Individuals expressing different aspects of "growing some" (swagger, backbone, confidence)
3Emphasis on growth being more than just height

Original caption

New year. New routine. Grow some. 🌱 #TruHeight #backtoschool #routine #growsome

More from @truheightkids

Product placement

TruHeight (ACTS - appears on product packaging, is the brand name of the products being shown and discussed, and is spoken. Removing it would fundamentally change the video's content and message.)

On-screen text

TruHeight BACK BACK 2 SCHOOL GROW SOME SWAGGER. KING GROW SOME BACKBONE. GROW SOME YOU. GROW SOME CONFIDENCE. GROWTH IS MORE THAN JUST HEIGHT. GROW SOME WITH TruHeight

Transcript

Alright, but how about you give me a smile? Yeah, give me a little smile. How about you try one a little more serious? How's this? Let's try one a little more serious. How about we don't do that with the ball? Growth is more than just height. Growth is more than just height. I think I know my angles better than you did. I think I know my angles better than you did.