Japanese Straightening Perm: First Wash 💧

@sundayswithyeva

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Promoted product

Japanese Straightening Perm

Why it worked

The video taps into a common desire for low-maintenance, frizz-free hair, showcasing a popular beauty treatment and providing a relatable, honest assessment of its results and potential pitfalls.

Summary

The creator shows the results of a Japanese straightening perm after its first wash, noting some slight curling at the ends which she attributes to putting her hair in a ponytail too soon. She expresses satisfaction with the frizz-free, low-maintenance result and asks viewers for their opinions.

Structure

1Introduction to the Japanese straightening perm and first wash
2Showing the hair 3 days after the perm
3Washing the hair and applying products
4Assessing the results the next morning
5Explaining the slight curl and the reason for it
6Expressing satisfaction with the overall result

Product placement

TRESemmé Keratin Smooth Shampoo/Shampooing (ACTS - used to wash hair, removing it would change the video's narrative about hair care) L'Oréal Paris Ever Sulfate-Free Glossing Conditioner (ACTS - used to condition hair, removing it would change the video's narrative about hair care) Crown Affair The Leave-In Conditioner (ACTS - used as a leave-in conditioner, removing it would change the video's narrative about hair care)

Original caption

Replying to @em The verdict is in, does the straightening perm stay straight?? 🫣 (I definitely think putting it in a ponytail caused the ends to bend a bit so PSA don’t tie your hair for a few days after lol) Products used: @TRESemme @L’Oréal Paris @Crown Affair #japanesestraighteningperm #perm #hairstyle #straighthair #mississauga

More from @sundayswithyeva

Call to action

Let me know what you guys think and if you would get the same thing done too.

On-screen text

Japanese Straightening Perm: First Wash 💧 3 days ago... Today... Before This is what it looks like from the back. If we wanna be like really nit picky, in the front the bottom kind of curled up a little bit but I'm thinking it's because the next day I had a workout so I put my hair up in a ponytail. It wasn't like a tight ponytail or anything but like maybe I should have waited a few days before doing that. It's mostly just in the front but I feel like that even makes it look like a little bit more natural. My main goal was to have frizz free, shiny, low maintenance hair so now I can officially just like get out of bed, comb my hair and go to work. I'm excited. Let me know what you guys think and if you would get the same thing done too.

Transcript

Have you washed it yet? If so is it fully straight 3 days ago... Today... This is what it looks like from the back. If we wanna be like really nit picky, in the front the bottom kind of curled up a little bit but I'm thinking it's because the next day I had a workout so I put my hair up in a ponytail. It wasn't like a tight ponytail or anything but like maybe I should have waited a few days before doing that. It's mostly just in the front but I feel like that even makes it look like a little bit more natural. My main goal was to have frizz free, shiny, low maintenance hair so now I can officially just like get out of bed, comb my hair and go to work. I'm excited. Let me know what you guys think and if you would get the same thing done too.

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