SO I'VE BEEN

@dylan.horner

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SoundTikTok sound · Chopin Nocturne No. 2 Piano Mono

Why it worked

The creator taps into a common frustration with AI-generated content and its potential for deception, framing it as a relatable issue for local businesses and consumers. The use of a strong, albeit humorous, analogy ('street glizzy') makes the point memorable and shareable.

Summary

The creator argues that local restaurants using AI-generated artwork for promotional signage is misleading and detrimental to attracting customers. They suggest that authentic, even if less polished, marketing materials are more trustworthy than AI-generated images of food.

Structure

1Observing AI food artwork in Toronto restaurants
2Critiquing AI artwork as misleading promotion
3Comparing AI art to a 'street glizzy' for trust
4Suggesting authentic marketing is better
5Highlighting the effectiveness of social media marketing
6Concluding AI food imagery deters customers

On-screen text

AROUND TORONTO LATELY AND I HAVE OF LOCAL RESTAURANTS, TO PREFACE THIS BY SAYING THAT THEY'RE NOT BUSY, LOCAL RESTAURANTS, UM, ARE PRODUCING A I ARTWORK OF THEY CLAIM TO SELL, AS PROMOTIONAL SIGNAGE AND FLYERS AND THINGS LIKE THAT BRING CUSTOMERS INTO THE RESTAURANT. HOLD YOUR HAND WHEN I TELL YOU THIS. ARTWORK IS THE REASON WHY NO ONE'S GOING INTO YOUR RESTAURANT. SAY THIS NOT OR TRY TO A LOCAL BUSINESS OWNER, BE VERY HONEST WITH YOU, UM, I WOULD AS SAYING THAT A STREET GLIZZY, LITERALLY A HOTDOG GET ON THE STREET MORE THAN I RESTAURANT THAT HAS AI ARTWORK BECAUSE AT LEAST WITH THE STREET GLIZZY, I CAN SEE EXACTLY WHAT I'M GETTING. I'M SIGNING UP FOR, ARTWORK. MAMA, THAT'S NOT REAL. I HAVE NO IDEA WHAT I'M GETTING HOW ANY SORT AI ANYTHING IS EVEN ALLOWED FOR PROMOTIONAL SIGNAGE OR ARTWORK BECAUSE IT IS FALSE ADVERTISING AND IT'S EXTREMELY MISLEADING. BEFORE ANYONE TRIES HERE AND PLAY LOCAL BUSINESS, ENOUGH MONEY FOR MARKETING. ALL THEY'RE PRINTING MARKETING ASSETS, LIKE THE PRINT IS ACTUALLY WHERE MONEY IS SPENT WHEN IT COMES TO MARKETING. JUST SEEMS LIKE YOU'RE THROWING MONEY OUT THE DOOR. WASTED MONEY. LIVE IN THE WHERE YOU CAN LITERALLY JUST PULL RECORD YOURSELF COOKING OR EVEN LIKE A TRENDING AUDIO BRING TONS OF CUSTOMERS INTO YOUR RESTAURANT AND IT'S FREE. REALLY UNDERESTIMATE THE FACT THAT THE TORONTO SO DIVERSE HERE WHERE I WILL GO AS FAR AS SAYING BEST RESTAURANTS IN THE CITY THAT ARE NOT SUPER POLISHED AND REFINED. LITTLE GRUNGY AND CRUNCHY, IF YOU WILL. BY A CHINESE RESTAURANT A 720P NIKON STYLE PHOTO OF THE FOOD THAT IS SUN BLEACHED OUTSIDE THE RESTAURANT, I'M GOING IN. BECAUSE YOU KNOW WHAT, GONNA GO HARD. UH, SO YEAH, TO YOUR RESTAURANT IS BECAUSE IT'S AI FOOD THAT YOU'RE PRESENTING TO PEOPLE. IT'S NOT REAL.

Original caption

PSA to local restaurants nobody wants to go into a place that I presenting AI food #localrestaurant #ai #torontofood #torontolife #restaurants

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Transcript

SO I'VE BEEN AROUND Toronto LATELY where a lot of local restaurants, um, are producing AI artwork of the food they claim to sell, as promotional signage and flyers and things like that to bring customers into the restaurant. Hold your hand when I tell you this. The AI artwork is the reason why no one's going into your restaurant. Say this not to be mean or try to slam dunk on a local business owner, but just to be very honest with you, um, I would as saying that a street glizzy, literally a hotdog, get on the street, more than I'd trust a restaurant that has AI artwork because at least with the street glizzy, I can see exactly what I'm getting, what I'm signing up for. Artwork, mama, that's not real. I have no idea what I'm getting. How any sort of AI anything is even allowed for promotional signage or artwork because it is false advertising and it's extremely misleading. Before anyone tries to come on here and play devil's advocate of like, you know, their local business, enough money for marketing. Well, first of all, they're printing marketing assets, like the print is actually where money is spent when it comes to marketing. So it kind of just seems like you're throwing money out the door. Wasted money. We literally live in the age of social media where you can literally just pull your phone out, record yourself cooking or even like a trending audio, and it will bring tons of customers into your restaurant and it's free. People really underestimate the fact that the Toronto food scene here is so diverse here where I will go as far as saying some of the best restaurants in the city that are not super polished and refined, they're a little grungy and crunchy, if you will. If I'm walking by a Chinese restaurant and I see that it's like a 720p Nikon style photo of the food that is sun bleached outside the restaurant, I'm going in. Because you know what? I know that's gonna go hard. Uh, so yeah, the reason why no one's going into your restaurant is because it's AI food that you're presenting to people. It's not real.