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@dylan.horner

101.8K followers · usually 6.0K views a post

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5.5M

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SoundTikTok sound · original sound - dylan.horner

Promoted product

SToK Cold Brew Pumpkin Spice

STōK Cold Brew coffees and are here to motivate and energize. Let’s get going so you can get doing.

Why it worked

The video effectively taps into the popular 'pumpkin spice' trend and the 'summer-ween' aesthetic, creating a relatable and timely content piece. The creator's personal enthusiasm and the simple demonstration of making a refreshing drink make the product appealing.

Summary

The creator shares their love for pumpkin spice season and how SToK Cold Brew's Pumpkin Spice Cold Brew helps them transition from summer to fall. They demonstrate making an iced coffee with the product and encourage viewers to try it.

Structure

1Introduction and personal preferences
2Making an iced coffee with SToK Cold Brew
3Highlighting the pumpkin spice flavor and seasonal transition
4Call to action to try the product

Product placement

Original caption

#ad As a ride or die Pumpkin Spice girlie, @SToK Cold Brew Canada limited time Pumpkin Spice Cold Brew has been giving me my "Summer-Ween" fix of refreshing coffee forward iced coffee all without having me wear my heavy knits in this heat to get my early Fall feels in full swing. Check out #SToKColdBrew with link in bio🍁🍂🎃 #SToKPartner

More from @dylan.horner

Call to action

Check out #SToKColdBrew with link in bio

On-screen text

#ad

Transcript

As a ride or die Pumpkin Spice girlie, @SToK Cold Brew Canada limited time Pumpkin Spice Cold Brew has been giving me my "Summer-Ween" fix of refreshing coffee forward iced coffee all without having me wear my heavy knits in this heat to get my early Fall feels in full swing. Check out #SToKColdBrew with link in bio🍁🍂🎃 #SToKPartner Three things you should know about me. One, I'm very much a homebody. Two, I literally wake up and I make it home. Three. I live for pumpkin spice season. Because you know what it is? That serious. I really don't play around with it. Which is why I've been taking advantage of this for a period of time. My mornings by starting my mornings with SToK Cold Brew's Pumpkin Spice Cold Brew, the perfect summerween brew that gives that refreshing coffee forward taste with the delicious pumpkin spice. Not to mention, it's the perfect way to transition from Summer to Fall by simply just pouring over ice. Literally gives me my autumnal fix of pumpkin spice without having to wear a thick chunky sweater in this heat. So don't wait to get your pumpkin spice fix and click the link in bio to try SToK Cold Brew's Pumpkin Spice Cold Brew while still here.