I can honestly say I have never tasted anything like this in my entire life.

@dylan.horner

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SoundTikTok sound · Sunny Spring Morn

Promoted product

Makann

Why it worked

The video works by showcasing a unique and flavorful food item from a local, authentic spot, tapping into the trend of food reviews and local exploration. The creator's genuine enthusiasm and detailed description of the taste experience create a compelling and relatable recommendation.

Summary

The creator tries a Palestinian-inspired sandwich from a restaurant called Makann, praising its unique flavors and perfectly toasted yet soft bread. They express excitement about discovering this new favorite breakfast spot.

Structure

1Introduction and initial reaction to the sandwich
2Visiting Makann and ordering the Za'atar and Labneh sandwich
3Describing the sandwich's components and flavors
4Expressing extreme satisfaction and declaring it a new favorite

Product placement

Makann: ACTS - it is a restaurant that sells Palestinian inspired sandwiches. Removing it would change what happens in the video. Wendy Williams: APPEARS - a blurred image of Wendy Williams appears in a small square at the top of the screen. Removing it would not change what happens in the video.

Original caption

Replying to @yescoffeenodecaf Pivoting from the “lunch in my city trend” but continuing to show some love by trying/supporting more authentic local spots in the city and this one might be my new favourite breakfast sandwich spot for Palestinian inspired sandwiches . 📍Makann #torontofood #palestinianfood #FoodTok #foodreview #breakfastsandwich

More from @dylan.horner

Call to action

Let's go get some Palestinian food.

On-screen text

replying to @yescoffeenodecaf Another performative video hating on Israel for views ✌️

Transcript

I can honestly say I have never tasted anything like this in my entire life. Oh my gosh. Another performative video hating on Israel for views ✌️. Mmm. No. Um, anyways, let's go get some Palestinian food. We're back. I have genuinely been wanting to go to this spot for so long, so yeah, I'm excited. The restaurant's called Makann and they specialize in Palestinian inspired breakfast sandwiches. And they're right across from the Bathurst subway station. So, yeah. Bathurs and Bloor. It smells so good. Also, I'm just gonna apologize in advance for my pronunciation, so please feel free to correct me. So I got the Za'atar and Labneh sandwich. I personally am not a huge egg person, so I got no egg on it, but they do have that as an option. Ooh. Yeah. Yeah. The bread smells so good. Cheers. Oh my god. Yeah, yeah. The bread is so perfectly toasted, but it's still soft and chewy. The fact that there's so much flavor to this and there's no meat. It's actually crazy. And not to mention, the flavors just pair with one another so well. Like you have the creaminess, but also you have like the burst of flavor from like the mint, the tomato, and not to mention just the overall like punch of like that vinegary tone from the olives. I fear this may be my new favorite breakfast spot because that was incredible. Oh my god.