People decide almost instantly if a brand is going to be worth it.

@iamnicorojas

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Selling · SaaS › Other SaaS

VistaPrintseen in 3 videos →vistaprint.com ↗

Why it worked

The video effectively demonstrates the impact of physical branding on customer perception, using a relatable example of a barber shop. By showing the transformation and explaining the strategy behind it, the content provides value while subtly promoting VistaPrint's services.

Summary

The video explains how small businesses can create a strong brand impression before customers even enter their establishment. It highlights the use of physical branding elements like signs and stickers, showcasing how VistaPrint helped a barber shop update its branding to align with its desired image.

Structure

1Introduction to brand perception
2Barber shop rebranding example
3Comparison of old vs. new signage
4Yard sign and sticker placement
5Explanation of subconscious branding
6

Original caption

The branding step most small businesses skip, even during a refresh 👀 I teamed up with @VistaPrint to add a few physical brand touchpoints to my barber’s space, and here’s what I noticed. Get 20% off your first order with code NEW20 at VistaPrint #ad #VistaPrintPartner

More from @iamnicorojas

Their other posts in the index, biggest breakout first.

Call to action with discount code

Product placement

The video prominently features VistaPrint's services, showing custom-designed A-frame signs, yard signs, and stickers. The creator explicitly mentions using VistaPrint for these items and provides a discount code for their services.

Call to action

Get 20% off your first order with code NEW20 at VistaPrint.

On-screen text

vistaprint NEW20

Transcript

People decide almost instantly if a brand is going to be worth it. And here's exactly what I mean. So, my barber was redoing his shop and with the help of my friends at Vista Print, I wanted to help him tell more of that story. Here's exactly what we did and why. So, before a customer ever sits in their chair, they've already filmed an opinion about whether they liked the business or whether they don't like it. And it all starts before they even step inside. And this usually happens whether you've designed it or not. So, this was his old sign. We replaced it with this one. It's still an A frame. It still tells you that there's a barber shop here. It's nothing too clever, nothing too marketing. It just says walk as welcome. It gets the job done. This one fits the story that he is trying to tell inside. It has the same vibe and feel. From there, we also added this yard sign that points people in the right direction. And let's them know that, hey, there is a barber shop here. Oh, and I thought these stickers would be perfect for their gorilla marketing campaign that they're trying to do. See, none of this is meant to be too clever or too marketingy. It's just small things that set the expectation at a subconscious level. The tone, the mood and what they might expect by the time they actually walk in and sit in the chair. And of course, you can do this too for your business. We got everything through Vistaprin. You can use code new 20 right here for 20% off your first order.