People decide almost instantly if a brand is going to be worth it.

People decide almost instantly if a brand is going to be worth it. And here's exactly what I mean. So, my barber was redoing his shop and with the help of my friends at Vista Print, I wanted to help him tell more of that story. Here's exactly what we did and why. So, before a customer ever sits in their chair, they've already filmed an opinion about whether they liked the business or whether they don't like it. And it all starts before they even step inside. And this usually happens whether you've designed it or not. So, this was his old sign. We replaced it with this one. It's still an A frame. It still tells you that there's a barber shop here. It's nothing too clever, nothing too marketing. It just says walk as welcome. It gets the job done. This one fits the story that he is trying to tell inside. It has the same vibe and feel. From there, we also added this yard sign that points people in the right direction. And let's them know that, hey, there is a barber shop here. Oh, and I thought these stickers would be perfect for their gorilla marketing campaign that they're trying to do. See, none of this is meant to be too clever or too marketingy. It's just small things that set the expectation at a subconscious level. The tone, the mood and what they might expect by the time they actually walk in and sit in the chair. And of course, you can do this too for your business. We got everything through Vistaprin. You can use code new 20 right here for 20% off your first order.