So my barber started from a

@iamnicorojas

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VistaPrintseen in 3 videos →

Why it worked

The video effectively uses a relatable rags-to-riches story to illustrate the importance of branding. By showcasing tangible improvements made with a specific service (VistaPrint), it provides a clear, actionable example of how small businesses can enhance their brand identity.

Summary

The video explains how a barber shop owner, who started from humble beginnings, used VistaPrint to enhance his brand's touchpoints. It highlights the importance of consistent branding across all customer interactions, from exterior signage to interior details like business cards and bags.

Structure

1Barber's humble beginnings and success
2The importance of branding and touchpoints
3Introducing VistaPrint for branding solutions
4Updating the exterior sign to match the brand
5Adding interior branding elements like bags and business cards
6The impact of cohesive branding on customer perception

Product placement

Original caption

Brand psychology isn’t just for big companies. Here’s how it applies to every small business with a physical space. #ad #VistaPrintPartner @VistaPrint

More from @iamnicorojas

Their other posts in the index, biggest breakout first.

VistaPrint: ACTS - provides printing services for businesses, used here to create bags, business cards, and stickers. Removing it would mean the business owner could not have obtained these branded items. VistaPrint: APPEARS - logo on a bag in a box. Removing it would not change what happens in the video.

On-screen text

So my barber started from a plastic chair in his room in Venezuela, and now he owns this location here. But why am I telling you this? So with the help of VistaPrint, I wanted to add a few pieces that would bring more of that story to life. So I've been in this chair for over a year, something has been added or removed, I have noticed it. And because all I think about is branding, I realized something. See, customers are always reading signals. Every little touch point communicates something about your business, whether you've The inside tells one story, the outside tells another one. I mean, he has done an incredible job up to this point. It's truly inspiring. And because of that, I asked if I could help him with a few touch points that would help tell more of that story. First we added this A frame outside that matched his vibe more. It was simple. It was clear the old one he had was already worn out it got the job done, but this, one matches that he is going for inside. because we even joke that we were saying our goodbyes to the old side. Then we added a few touch points inside some bags, new business cards with a marble card that matched the aesthetics, which also came from VistaPrint. These stickers because they're holographic and they're perfect for a brand whose name is Flow 2000. See, if you're building every touchpoint is telling some sort of story to your customer. Sometimes it's adding to your story, sometimes it's actually taking away from your story. will always notice that even at a subconscious level. And so the more intentional that you can be about your touchpoints, the more cohesive your brand feels. And of course, it's easy to bring these touchpoints to life when you use a service like VistaPrint.

Transcript

So my barber started from a plastic chair in his room in Venezuela, and now he owns this location here. But why am I telling you this? So with the help of VistaPrint, I wanted to add a few pieces that would bring more of that story to life. So I've been in this chair for over a year, something has been added or removed, I have noticed it. And because all I think about is branding, I realized something. See, customers are always reading signals. Every little touch point communicates something about your business, whether you've The inside tells one story, the outside tells another one. I mean, he has done an incredible job up to this point. It's truly inspiring. And because of that, I asked if I could help him with a few touch points that would help tell more of that story. First we added this A frame outside that matched his vibe more. It was simple. It was clear the old one he had was already worn out it got the job done, but this, one matches that he is going for inside. because we even joke that we were saying our goodbyes to the old side. Then we added a few touch points inside some bags, new business cards with a marble card that matched the aesthetics, which also came from VistaPrint. These stickers because they're holographic and they're perfect for a brand whose name is Flow 2000. See, if you're building every touchpoint is telling some sort of story to your customer. Sometimes it's adding to your story, sometimes it's actually taking away from your story. will always notice that even at a subconscious level. And so the more intentional that you can be about your touchpoints, the more cohesive your brand feels. And of course, it's easy to bring these touchpoints to life when you use a service like VistaPrint.