Why am I in this

@iamnicorojas

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Selling · Other Product

VistaPrintseen in 3 videos →

Why it worked

The video effectively demonstrates the tangible impact of consistent branding through custom-designed materials, making the concept relatable and actionable for small business owners. The use of a real-world example (barbershop) and a clear call to action to check out VistaPrint further enhances its effectiveness.

Summary

The video explains that the difference between a business that feels legitimate and one that doesn't often comes down to the "touch points" around the business, not just the product sold. It highlights how VistaPrint was used to create custom business cards, bags, and stickers for a local barbershop to ensure all branding elements tell the same story and create a cohesive, professional image.

Structure

1Introduction to the concept of business touchpoints
2Introducing VistaPrint as a solution provider
3Showcasing custom business cards and holders
4Showcasing custom shopping bags
5Showcasing custom stickers
6Concluding with the importance of cohesive branding

Original caption

What makes a space feel intentional vs. accidental 👇 It’s not what you think. #ad #VistaPrintPartner @VistaPrint

More from @iamnicorojas

Their other posts in the index, biggest breakout first.

Product placement

VistaPrint: ACTS - provides custom printed business materials like business cards, bags, and stickers. Removing it would change what happens in the video as the video is about using VistaPrint to create these items. VistaPrint: APPEARS - logo on bags and box. Removing it would not change what happens in the video.

Call to action

So go check them out

On-screen text

Why am I in this The difference between a business that feels legit and one that doesn't usually has nothing to do with what you sell. It's usually the touch points around them. with my friends at VistaPrint, VistaPrint wanted to help my local barbershop with this exact thing, to show you exactly And see the thing is that sometimes you might have touch points that are not telling the same story. and you might not even realise it So here's what we did. new business cards with this marble holder that actually matched the space and the vibe that he's going for. We also gave him some bags that customers can leave with. They're clean, they're minimal, they're on brand, and continue to tell the same story. Oh, and these stickers with the brand name I mean it looks futuristic and they match the vibe perfectly. None of this has to do But by the time you're checking out or you're taking a business card, or one of these stickers you have already clocked subconsciously exactly what this shop is about without even thinking. See, every small touchpoint in the room is either working together or working against each other. And of course, we got everything through VistaPrint you can do the same too. So go check them out

Transcript

Why am I in this The difference between a business that feels legit and one that doesn't usually has nothing to do with what you sell. It's usually the touch points around them. with my friends at VistaPrint, VistaPrint wanted to help my local barbershop with this exact thing, to show you exactly And see the thing is that sometimes you might have touch points that are not telling the same story. and you might not even realise it So here's what we did. new business cards with this marble holder that actually matched the space and the vibe that he's going for. We also gave him some bags that customers can leave with. They're clean, they're minimal, they're on brand, and continue to tell the same story. Oh, and these stickers with the brand name I mean it looks futuristic and they match the vibe perfectly. None of this has to do But by the time you're checking out or you're taking a business card, or one of these stickers you have already clocked subconsciously exactly what this shop is about without even thinking. See, every small touchpoint in the room is either working together or working against each other. And of course, we got everything through VistaPrint you can do the same too. So go check them out