I can't afford

@bradjcho

592.4K followers · usually 178.5K views a post

Views

666.0K

Likes

114.4K

Comments

577

Shares

4.0K

SoundTikTok sound · original sound - bradjcho

Promoted product

engagement ring

Why it worked

The video combines a relatable financial goal (saving for an engagement ring) with an emotionally resonant story (rescuing a kitten), creating a narrative that is both aspirational and heartwarming. The creator's vulnerability and the clear progress towards the goal, punctuated by the kitten's adoption, likely drove engagement and shares.

Summary

The creator documents their journey of saving money through DoorDashing for 87 days to afford a $6,500 engagement ring for their girlfriend. Along the way, they rescue and adopt a kitten named Uyu, which adds unexpected expenses but also brings joy to their lives.

Structure

1Saving for an engagement ring
2Rescuing and adopting a kitten
3Unexpected expenses and emotional connection
4Reaching savings goal and planning proposal

Product placement

DoorDash ACTS - it is used to earn money. Removing it would change the story of how the creator is saving for the ring. The $6,500 diamond ring is the item being saved for, and its cost is mentioned. Removing it would change the story. The kitten Uyu is adopted and cared for. Removing her would change the story. The creator's girlfriend Julia is mentioned as the recipient of the proposal. Removing her would change the story.

Call to action

follow to see part 2 and the proposal

Original caption

day 87 until i can buy an engagement ring to propose to my girlfriend #ilovejulia #doordashforadiamond

More from @bradjcho

On-screen text

I can't afford to my girlfriend day 87 of door-dashing for a $6,500 diamond ring we got our we've been getting one for months showed up trapped under warehouse needing a I bathed her got the fleas off of her she started my hands I thought she was here to stay but when I to the vet got real she still had fleas possible infections and a list of risks vaccines and ready for costs I wasn't sitting in that waiting room I always do I used money to talk myself out of something I actually wanted I told myself I should wait and be responsible pushing things off and telling myself "when I have more" is when I'll finally commit my whole life and something done waiting so I paid and kept her since she looked we named her Uyu in Korean taking Uyu on her first car ride expecting her to hide curiously watched everything go by Uyu explored every corner in my small apartment in Chicago the biggest place she'd ever seen and 3 months later she climbed onto the blanket on started kneading her paws making biscuits knew that she wasn't just a cat she was the start of our family that I found her I couldn't wait to tell my gf I picked up so excited to share the best surprise of my life I had no idea that while we gain a child my gf was about to lose everything 87 days in $6,397.41 / $6,500 follow to see part 2 and the proposal

Transcript

I can't afford to my girlfriend day 87 of door-dashing for a $6,500 diamond ring we got our we've been getting one for months showed up trapped under warehouse needing a I bathed her got the fleas off of her she started my hands I thought she was here to stay but when I to the vet got real she still had fleas possible infections and a list of risks vaccines and ready for costs I wasn't sitting in that waiting room I always do I used money to talk myself out of something I actually wanted I told myself I should wait and be responsible pushing things off and telling myself "when I have more" is when I'll finally commit my whole life and something done waiting so I paid and kept her since she looked we named her Uyu in Korean taking Uyu on her first car ride expecting her to hide curiously watched everything go by Uyu explored every corner in my small apartment in Chicago the biggest place she'd ever seen and 3 months later she climbed onto the blanket on started kneading her paws making biscuits knew that she wasn't just a cat she was the start of our family that I found her I couldn't wait to tell my gf I picked up so excited to share the best surprise of my life I had no idea that while we gain a child my gf was about to lose everything 87 days in $6,397.41 / $6,500 follow to see part 2 and the proposal