@bradjcho — 38x breakout

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Julia Jang

@bradjcho

592.4K followers · usually 178.5K views a post

Views

6.5M

Likes

1.3M

Comments

7.2K

68.7K

Promoted product

Premier Proteinhttps://tag.gs/bradjcho_Ultimate ↗

Why it worked

The video leverages a highly emotional and relatable life event (a proposal) and weaves in personal details and sentimental value (rock collection, favorite colors) to create a compelling narrative. The use of a multi-episode storytelling and a clear progression from planning to execution builds anticipation and engagement.

Summary

This video documents a surprise marriage proposal, detailing the planner's efforts to incorporate personal touches like the fiancée's love for collecting rocks and her favorite colors. The proposal culminates on a rooftop where the couple first met, featuring a sentimental setup and the ultimate question.

Structure

1The setup for the proposal
2The backstory of the relationship and personal touches
3The proposal itself
4The ring and the completion of the 'collection'
5The final question

Product placement

Julia Jang (appears, removing it would not change what happens in the video) Doordash (acts - mentioned in hashtag as delivering a ring, implies it is used to facilitate the proposal, removing it would change the context of the proposal) Premier Protein (acts - creator's bio link leads to this product, and the page title indicates it is a protein shake, removing it would remove the promoted product)

Original caption

The Proposal. Episode 3. The rock collection missing its final rock. Episode 4 coming soon. To do justice for all parts of the proposal, it is split into episodes to cover everything. And thank you to everyone who helped make this dream proposal a reality! Proposal Planner: @Amanda | Wedding Planner Photographer: @Luke Kran Videographer: @hausofheidior Venue: @urbaninnovations #ilovejulia #doordashforadiamondring