I can't afford to my girlfriend

@bradjcho

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SoundTikTok sound · original sound - bradjcho

Promoted product

DoorDash

Why it worked

The video taps into relatable themes of financial struggle, the transformative power of love, and the pursuit of a major life goal (engagement). The creator's vulnerability and the clear progress towards the goal create an emotional connection and encourage viewers to follow along.

Summary

The creator shares their journey of saving money by DoorDashing for 78 days to afford a $6,500 engagement ring. They reflect on their initial struggles living alone and how meeting their girlfriend transformed their experience, making their apartment feel alive and their efforts worthwhile.

Structure

1Struggling to save for a ring while living alone
2Meeting a girlfriend and finding happiness
3The girlfriend making the apartment feel like home
4The long-distance relationship and her effort
5Realizing the move was for her, not just a job
6Progress towards the engagement ring goal

Product placement

DoorDash (app/service that delivers food, used by creator to earn money) ACTS - creator is using it to earn money for a ring. Removing it would change the premise of the video. Crumbl Cookies (bakery that sells cookies) APPEARS - creator is eating them. Removing it would not change the premise of the video. Netflix (streaming service) APPEARS - creator is watching it. Removing it would not change the premise of the video.

Original caption

day 78 of @DoorDash ing until i can buy an engagement ring to propose to my girlfriend #ilovejulia #doordashforadiamond

More from @bradjcho

Call to action

follow to see the proposal

On-screen text

I can't afford to my girlfriend day 78 of doorashing for a $6,500 diamond ring of my parents basement at 24 for a job that I hated the first place was a studio apartment in the suburbs of Chicago it was my first time living away and it was rough some days I'd work from home spend the entire day in a spreadsheet to a single person I'd lay on my bed staring at the ceiling surrounded by these blond, blank walls wondering to myself why do I even bother? but then I met her and this apartment cooked for her for the first time this is where she made and brought me sushi and this is where we shared Crumbl Cookies watching Netflix with our little kitten circling around us the only problem was that she lived almost an hour away but she made that drive every time and every time she came over of the apartment would come to life I thought I moved to Chicago for a job but turns out I moved there I lived in that apartment for 12 months but I only remember the last 3 with her and that's where this rock is from 78 days down $5,861.04 / $6,500 follow to see the proposal

Transcript

day 78 of DoorDashing until I can buy an engagement ring to propose to my girlfriend. I moved out of my parents' basement at 24 for a job that I hated. The first place was a studio apartment in the suburbs of Chicago. It was my first time living away and it was rough. Some days I'd work from home, spend the entire day in a spreadsheet and not talk to a single person. I'd lay on my bed staring at the ceiling, surrounded by these bland, blank walls, wondering to myself, why do I even bother? But then I met her. And this apartment, I cooked for her for the first time. This is where she made and brought me sushi. And this is where we shared Crumbl Cookies, watching Netflix with our little kitten circling around us. The only problem was that she lived almost an hour away, but she made that drive every time. And every time she came over, the blank walls of the apartment would come to life. I thought I moved to Chicago for a job, but turns out I moved there to meet her. I lived in that apartment for 12 months, but I only remember the last 3 with her. And that's where this rock is from. 78 days down, $5,861.04 out of $6,500. Follow to see the proposal.