All right, the controversial influencer topic of the day, Bar Dog, Halley Kate's latest brand, influencer brands in general.

I definitely have thoughts. Halley Kate is essentially doing a rebrand of her dog accessories brand. It used to just be dog accessories, now it's lifestyle and still dog accessories. My main thing is I think she should have went with the dog accessories for a bit longer. It felt very short-lived and then just dropped. But I have to say, I love this. I think it's really cute. So she's launching clothing, okay? So it's clothing, it's still some dog accessories. I think we should do more dog accessories and clothing, you know, combined. Like I think the best thing that she's offering is this sweater, short knit set situation. This is absolutely, the sweater is fab. This is so cute. I would buy this. I don't even have a dog. It's adorable. I think if it were at Anthropologie, people would love it. People would be like, it's so cute. But because it's an influencer brand, I think people are just hostile. I think, you know, making clothes for dog owners and their dogs, like I think this is so cute. If I saw someone wearing that yellow sweater and they were walking the dog with this tied around, it'd be adorable. I would take a picture of it. It would be so cute. I think that's smart. I wish she did more of that with the dog matching little clothing or at least a matching dog accessory to the clothes that she's launching. Like I don't really see how this makes sense, but at the end of the day, it's really cute. I don't know. It's really cute. If you don't like it, don't buy it. I just, that's what I think. I think she has every right. Like she literally is an influencer because, you know, partially because of fashion. And, you know, I think someone with an interest in fashion like that has every right to launch a brand. If it fails, it fails. If you don't like it, don't buy it. Like, I think this little Dalmatian set, very cute. Now I wish maybe there were a matching dog accessory to go with it. And I also think she should have marketed some of these pieces as like comfortable clothes that you can walk your dog in and look cute. I think we cannot lose sight of the dog thing because at the end of the day, I really think that is like a brand and that is this brand. I feel like if she would have done a Cruella de Vil photoshoot moment in this set, walking her dog, you know, high glam, red lip, hair up, messy, big sunglass, black and white, walking a ton of Dalmatians, fab. Like, fab. Clothing you can walk your dog in and be comfortable and fashionable and cute. That's in my opinion. Like now, it's just like a different way of marketing it. She said in this video, I think, it's great for travel. Let's go back to the dog thing. That's I think that this crewneck, it could have been better, like personally. But I think this is cute. I feel like there was a brand growing up called like Salty Dog. I think it was a restaurant chain. I'd never been. I think it was on the East Coast. And I remember a few people like wearing Salty Dog merch and thinking it was really cool and cute. And so I feel like if this kind of gave that vibe, preppy, dog type of vibe, it I think it's cute. I don't really see an issue with it. People are really upset about the scrunchie. I don't hate it. I really don't. Like I I I don't think it's like as stupid as like I don't think it's stupid. I really don't. Now I don't own a dog. But like people were destroying this idea. I don't know. I don't think it's that bad, like.