Why it worked
The video uses relatable "day in the life" content featuring everyday items, appealing to a target audience interested in lifestyle and motherhood. The subtle inclusion of branded products with a discount code encourages engagement and purchase.
Summary
The video showcases various items associated with 'life with them,' implying a mother's daily essentials and personal items. It features a tote bag, tumblers, makeup, and pajamas, highlighting products used in everyday life.