Why it worked
The video combines aspirational messaging with a clear, actionable call to action (discount code) for a popular fitness apparel brand, appealing to viewers interested in fitness and fashion.
Summary
Two women are performing squats with dumbbells in a gym setting. On-screen text encourages viewers to be stronger, hotter, and smarter, implying that working out is a way to achieve this. The creator mentions the brand DFYNE as the source of their matching workout sets and provides a discount code.