Why it worked
The video uses a popular, slightly provocative audio trend to capture attention while seamlessly integrating a brand-focused outfit showcase, making the promotion feel like a natural part of the creator's personality.
Product placement
Dfyne (a) acts: the creator is wearing a Dfyne long-sleeve shirt and leggings, and the caption explicitly names the brand and product line, making the clothing the subject of the fit check. Removing the brand name would change the video from a product-focused outfit showcase to a generic video.