DFYNE: (a) ACTS - the creator is wearing the brand's apparel, which is the focus of the workout demonstration and is explicitly tagged in the caption with a discount code. Removing the brand would change the context of the video from a branded fitness showcase to a generic one. BLK BOX: (b) APPEARS - the brand logo is visible on the gym equipment (squat rack, barbell, bench) throughout the video. Removing it would not change the video's content as it is just the gym's equipment.