oh Zara

@rsbrownfield

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SoundTikTok sound · original sound - rsbrownfield

Promoted product

Zara

Zara is a clothing retailer that releases new collections in limited quantities to encourage impulse purchases and drive sales without relying on discounts.

22 videos16 creators

Why it worked

The video likely resonated with viewers due to its relatable "deinfluencer" style, offering a critical yet humorous take on fast fashion trends and questioning the value and design of Zara's products. The creator's candid opinions and direct address to the audience likely fostered engagement.

Summary

The creator visits a Zara store, initially expressing confusion and disappointment with some of the clothing items, particularly a dress with "fake cross stitching" and a bizarrely designed top. She then highlights some matching pants and a dress as better options before questioning the overall design choices and target audience for many of Zara's current offerings.

Structure

1Entering Zara and initial critique of clothing
2Examining a dress with "fake cross stitching"
3Critiquing a "tacky and weird" top

Original caption

signed, confused and scared @ZARA #rachreceipts #fashion #shopping #fashiontiktok #zara

More from @rsbrownfield

Product placement

Zara: APPEARS - a store name and logo are visible. Removing it would not change what happens in the video. Zara: ACTS - clothing items are displayed and discussed. Removing it would change what happens in the video.

On-screen text

oh Zara what are we doing? I came to the mall to do some boots on the ground investigative journalism and this is what I found. no why are we doing fake cross stitching? Like, like printed on stitches? Real threadwork is so stunning for $100 this really pissed me off. And we did it in like a bunch of different styles. no this is so tacky and weird, especially cause then we did real threadwork on this piece. I mean, I'm sure it was done on on a machine, but like, why the switch up? this is what I really came in for though, cause I saw it from the window. What in the scarecrow is this? No, this is so strange. This is just Direct to Landfill. $60. This is so bizarre. Okay, the matching semi pants, not the worst thing. I didn't hate the color. They were a linen blend and also 60 bucks. But then we did all of these kimonos. I don't understand who Zara thinks that they're making these for. This just feels like an influencer is gonna get paid to tell you that it's cute, but it's plastic and bizarre. Okay, if you must buy something from Zara, which try not to, this dress was a good option. 80 bucks and it was a linen blend. It felt pretty good. But again, you don't have to buy anything from Zara this year. And these kimonos, they did them in so many different prints and fabrics. I don't get who they think that they're making this item for. Or this matching set also feels like a very strange choice for Zara. I don't know. If someone could explain what we're doing, that would be great.

Transcript

oh Zara what are we doing? I came to the mall to do some boots on the ground investigative journalism and this is what I found. no why are we doing fake cross stitching? Like, like printed on stitches? Real threadwork is so stunning for $100 this really pissed me off. And we did it in like a bunch of different styles. no this is so tacky and weird, especially cause then we did real threadwork on this piece. I mean, I'm sure it was done on on a machine, but like, why the switch up? this is what I really came in for though, cause I saw it from the window. What in the scarecrow is this? No, this is so strange. This is just Direct to Landfill. $60. This is so bizarre. Okay, the matching semi pants, not the worst thing. I didn't hate the color. They were a linen blend and also 60 bucks. But then we did all of these kimonos. I don't understand who Zara thinks that they're making these for. This just feels like an influencer is gonna get paid to tell you that it's cute, but it's plastic and bizarre. Okay, if you must buy something from Zara, which try not to, this dress was a good option. 80 bucks and it was a linen blend. It felt pretty good. But again, you don't have to buy anything from Zara this year. And these kimonos, they did them in so many different prints and fabrics. I don't get who they think that they're making this item for. Or this matching set also feels like a very strange choice for Zara. I don't know. If someone could explain what we're doing, that would be great.