Free People wants to sell

@rsbrownfield

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SoundTikTok sound · original sound - rsbrownfield

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+51.7K views over 26.3d · ~2.0K/day · 10 observations

Promoted product

Free People

Why it worked

The video taps into a common sentiment of consumer frustration with fast fashion and high prices, offering a relatable and humorous critique. The creator's direct and opinionated commentary, combined with visual examples of the items, makes the content engaging and shareable.

Summary

The creator critiques the "fake used" aesthetic and high prices of clothing at Free People, suggesting thrifting as a more affordable and authentic alternative. They highlight several items, including a tablecloth-style top, distressed jeans, and a dress, questioning their value and aesthetic.

Structure

1Introduction to Free People's aesthetic and pricing
2Critique of a thrifted tablecloth top vs. expensive alternatives
3Critique of "fake dirty" jeans and the cost of distressing
4Critique of expensive shorts with a "cartoon hobo" aesthetic
5Critique of a dress resembling a "scary apparition"
6Call to action to thrift instead of buying expensive items

Product placement

Free People (brand): Appears as a store in a mall and as a brand label on clothing. Removing it would not change what happens in the video, as the focus is on the items and the creator's commentary. It merely appears.

Original caption

thrift the real deal, your closet and the planet will be better for it @Free People #rachreceipts #fashion #shopping #fashiontiktok #thrift

More from @rsbrownfield

Call to action

Save your wallet and thrift the real deal.

On-screen text

Free People wants to sell you the aesthetic of fake used things with a much higher price tag. and I'm here to give you some different options. Starting off with the thrifted tablecloth top. So there are so many of these at the thrift. Instead of spending $70 on one that's 70% polyester, I'd recommend that if you like the fake dirty jean aesthetic. Might I suggest thrifting a pair of jeans and wearing them to do activities instead of spending $130 on fake dirt on your jeans? That is just an incredibly confusing concept to me. As is this top This is sort of like a scary clown. Uh, for $100, these shorts I just think you're gonna buy them and then decide next summer that, ooh $90 for these shorts and they're ugly More fake dirty things These shorts are really giving like train hopping cartoon hobo and are $180. This dress just looks like something a scary apparition from the Civil War would wear. And it's $300 I don't know. Save your wallet and thrift the real deal.

Transcript

Free People wants to sell you the aesthetic of fake used things with a much higher price tag. And I'm here to give you some different options. Starting off with the thrifted tablecloth top. So there are so many of these at the thrift. Instead of spending $70 on one that's 70% polyester, I'd recommend that if you like the fake dirty jean aesthetic. Might I suggest thrifting a pair of jeans and wearing them to do activities instead of spending $130 on fake dirt on your jeans? That is just an incredibly confusing concept to me. As is this top. This is sort of like a scary clown. Uh, for $100, these shorts, I just think you're gonna buy them and then decide next summer that, ooh $90 for these shorts and they're ugly. More fake dirty things. These shorts are really giving like train hopping cartoon hobo and are $180. This dress just looks like something a scary apparition from the Civil War would wear. And it's $300. I don't know. Save your wallet and thrift the real deal.