Why it worked
The video effectively uses a common pain point for digital artists (finding good brushes) and provides a clear, albeit indirect, call to action. The visual demonstration of the brush's effect, combined with the creator's bio link leading directly to the product, makes it easy for interested viewers to purchase.
Summary
The video showcases the use of a Procreate blending brush, with on-screen text prompting viewers to find the link in the description. The creator's bio link leads to a page selling Procreate brushes.
Structure
- 1Question about Procreate brush
- 2Demonstration of brush use
- 3Call to action to read description
- 4Link in bio prompt
Product placement
Procreate: an art application that allows users to create digital art. It ACTS as the platform on which the brush is used, and its interface is operated. Removing it would change what happens in the video.
Call to action
You can find the link in my bio!