Why it worked
The video effectively uses a visual demonstration of a common art problem (blending) and offers a solution, leveraging the creator's bio link as the primary call to action for a product that directly addresses the viewer's stated need.
Summary
The video demonstrates the use of a blending brush in Procreate, showing how it can be used to create smooth shading effects on digital art. It prompts viewers to check the description for more information on how to obtain the brush.