How much does this cost?

@freewater.io

938.9K followers · usually 12.3K views a post

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1.1M

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78.1K

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SoundTikTok sound · Gymnopédie No.1 / Erik Satie(884659)

Promoted product

FreeWaterfreewater.io

FreeWater is paid for by ads and each water donates ten cents to fight the global water crisis.

14 videos

Why it worked

The video uses a curiosity-driven hook and a counter-intuitive business model (free product) to keep the viewer engaged, while the product itself serves as the visual prop for the entire conversation.

Summary

A man asks a representative about the cost of a branded water carton. The representative explains that the water is free for consumers and that the carton itself serves as an advertising space for businesses.

Structure

1Man asks about the cost of the water carton
2Representative explains the free business model
3Representative clarifies the advertising model
4Representative explains the charitable donation aspect

Original caption

Is this crappy water? 💧 #freewater #free #water #fyp #foryoupage

More from @freewater.io

Product placement

The product is a carton of FreeWater, which is held and discussed throughout the video.

Call to action

Go to the advertiser page on freewater.io

On-screen text

BUYING SELLING ADVERTISING 10 CENTS PER WATER TO CHARITY FREEDOM WATER NATURAL SPRING WATER

Transcript

How much does this cost? To advertise or drink it? Both. Well, to drink it, it's free. You don't owe us any money to advertise. About a buck of water total for all of it. Is it crappy water? No, it's the best water. Um, it's natural spring water. Other people buy similar water for a couple bucks. We give it away for free. And we also donate 10 cents per water to charity. Okay. How do I contact you for advertising? Uh, the website is free water dot i o. Go to the advertiser page. Do you have a card? The water is a card. Oh, alright.