I'm gonna hold your hand as I say this.

@brendenbuilds

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Why it worked

The video provides a clear, actionable rule for Meta ad campaign optimization, addressing a common pain point for advertisers. By breaking down a complex topic into a simple, memorable guideline (50 conversions per ad set), it offers immediate value and encourages viewers to consider the creator's expertise.

Summary

The video explains that to exit the learning phase on Meta ads, you need 50 conversions per ad set within a 7-day window. If your brand doesn't achieve this volume, you should stick to running only one ad set. This principle applies regardless of whether you use campaign budget optimization (CBO) or ad set budget optimization (ABO).

Structure

1Introduce the 50 conversions per ad set rule
2Explain the 7-day learning window
3Apply the rule to brands with low conversion volume
4Contrast with top-of-funnel metrics
5Discuss budget limitations
6Conclude with the single ad set recommendation

Product placement

The video discusses Meta ad campaign structures and optimization, which is a service or knowledge product related to digital marketing. The creator is offering advice and implicitly selling their expertise or a related course.

Original caption

Keep rotating new ads in, increase budget weekly, until you get out of learning. #metaads

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On-screen text

The truth about meta ad campaign structures I'M GONNA HOLD YOUR HAND AS AS I SAY THIS. YOU NEED 50 CONVERSIONS PER ASSET IN A SEVEN DAY TIME WINDOW. TO GET OUT OF LEARNING, YOU NEED 50. THAT'S THIS MANY CONVERSIONS AND IT'S A SEVEN DAY GET OUT OF LEARNING. PER AD SET. IF YOU'RE ON OR AN A IT'S STILL PER AD SET. SO IF YOUR BRAND IS NOT MAKING 50 PURCHASES OR 50 LEADS DAY WINDOW, YOU SHOULD ONLY BE RUNNING ONE AD SET. RUNNING A MORE TOP OF FUNNEL METRIC LIKE LANDING PAGE VIEWS OR ENGAGEMENT OR VIDEO VIEWS OR ADD TO CARTS? NO. KEEP OPTIMISING FOR PURCHASES. AT THE END MATH IS MATH. PRODUCT IS $200 BUT YOUR AD BUDGET IS $50 A DAY, MAKE SENSE. YOU CAN'T SELL A MILLION DOLLAR PRODUCT ON META AND HAVE A $10 DOLLAR A BUT THE BUDGET YOU HAVE IS TO WORK WITH. CANNOT REACH 50 CONVERSIONS WITHIN A 7 DAY WINDOW, YOU NEED TO ONLY HAVE ONE AD SET. THE VIDEOS HERE ABOUT MULTIPLE ASSETS, MOBILE CAMPAIGN STRUCTURES. I'M TALKING ABOUT WAY BIGGER BRANDS. BRANDS HAVE TONS OF CONVERSION VOLUME. IF YOU'RE BELOW THAT, STICK WITH ONE AD SET.

Transcript

I'm gonna hold your hand as I say this. You need 50 conversions per asset in a seven day time window to get out of learning. You need 50. That's this many conversions and it's a seven day time window to get out of learning per ad set. It doesn't matter if you're on a CBO or an ABO, it's still per ad set. So if your brand is not making 50 purchases or 50 leads in a seven day window, you should only be running one ad set. If you're running a more top of funnel metric like landing page views or engagement or video views or add to carts? No. Keep optimising for purchases. At the end of the day, math is math. And if your product is $200, but your ad budget is $50 a day, that just doesn't make sense. You can't sell a million dollar product on Meta and have a $10 a day budget. But the budget you have is to work with. You cannot reach 50 conversions within a 7 day window, you need to only have one ad set. The videos here about multiple assets, multiple campaign structures. I'm talking about way bigger brands. Brands have tons of conversion volume. If you're below that, stick with one ad set.