i told our CEO that if she did this we'd go viral so please prove me right...

@fashionpass

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Views

32.3K

Likes

127

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6

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SoundTikTok sound · original sound - lovealways_kellz

Promoted product

FashionPassfashionpass.com

Rent clothing on subscription from FashionPass. Browse styles from today's top brands like For Love & Lemons, Free People, Show Me Your Mumu and ASTR.

15 videos

Why it worked

The video uses a visually striking and unusual stunt (carrying an oversized branded bag) to capture attention, leveraging the creator's stated goal of going viral to create a sense of shared participation with the viewer.

Summary

A person walks down a street carrying an oversized FashionPass shopping bag above their head. The video is framed as a guerrilla marketing stunt, with the creator hoping the unusual sight will go viral.

Structure

1Person walks down street with large bag
2Bag is held above head
3Bag is branded FashionPass
4

Original caption

Guerrilla marketing is still alive and well in case you were wondering !!! #prank #ceo #founder #marketing #worklife

More from @fashionpass

Product placement

GLS: a delivery company that transports parcels. It appears as a logo and branding on a van. Removing it would not change what happens in the video. Velvet by Graham & Spencer: a clothing store. It appears as a sign and storefront. Removing it would not change what happens in the video. Redwood West: a building name. It appears as signage on a building. Removing it would not change what happens in the video. FashionPass: a clothing rental subscription service. It is represented by a large branded shopping bag that a person is carrying. Removing it would change what happens in the video as it is the central focus.