Bad Sleep Cost Me $20,152 a year

@mattshoss

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Selling · Other Product

Sleep Country

Why it worked

The video effectively uses a relatable problem (bad sleep) and quantifies its financial impact, creating a strong hook. The solution presented (visiting a mattress store) is practical and leads to a clear, albeit implied, product recommendation.

Summary

The creator calculates that bad sleep is costing them over $20,000 a year due to extra coffee purchases and lost productivity. They visit Sleep Country, where an expert helps them find a mattress suited to their sleeping style, realizing that investing in good sleep is financially beneficial.

Structure

1Calculating the cost of bad sleep
2Visiting Sleep Country for expert advice
3Realizing the importance of a suitable mattress
4Investing in sleep as a financial decision
5Anticipating a new mattress setup

Product placement

Sleep Country: ACTS - a retail store where the creator visits to find a mattress. Removing it would change the video's narrative and location. Sleep Country Canada: ACTS - mentioned in the caption as the provider of the mattress. Removing it would change the context of the recommendation.

Call to action

Original caption

Bad sleep was costing me around $20,152/year… So I went to visit Sleep Country to see if the experts could help me! @Sleep Country Canada helped me find the mattress that fit my specific needs. So now, I won’t be needing the extra coffees! If you want to fix your sleep, visit Sleep Country - you won’t regret it. #ad #SleepCountryCanada #Sleepwell

More from @mattshoss

Their other posts in the index, biggest breakout first.

If you want to fix your sleep, visit Sleep Country - you won’t regret it.

On-screen text

Bad Sleep Cost Me $20,152 a year last mattress? answer condo terrible calculated was and $20,152 a you sleeps coffees days of extra lost the $20,152 $20,152 fix went Country me mattress wanted the back + side sleeper because back side firm mattresses fit about same other make saving mattress me I'm to guys it

Transcript

When was the last time you replaced your mattress? For me, the answer is never, because I've been using the same mattress that I came with in my condo and I've been having terrible sleeps. So I ran the numbers and calculated how much bad sleep was actually costing me. The total was $20,152 a year. Yes, you heard that right. Three bad sleeps a week is three extra coffees a week, and on those days I lose one hour of productive work. If you add up the prices of the extra coffees and the lost one hour of wages, the total is $20,152.52 a year. So to try to fix my sleep problems, I went to visit Sleep Country. The sleep expert helped me realize that the mattress I thought I wanted didn't actually match the way I sleep at all. Because I fall asleep on my back and roll to my side, super firm or super soft mattresses weren't the right fit. It made me realize I never thought about my sleep setup the same way I think about every other investment that I make. And it turns out saving money on a mattress wasn't actually saving me money at all. Now I'm waiting for my new setup to arrive, and I'll let you guys know once I've slept on it. Stay tuned.