Okay, so we all know that every dollar counts

@mattshoss

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Selling · Other Product

Purolator True North Small Business Grantseen in 2 videos →purolator.com/truenorthgrant ↗

Why it worked

The video provides a clear, high-value incentive (grant funding) targeted at a specific audience (Canadian small business owners), making the promotional content feel like a helpful resource rather than a standard ad.

Summary

The creator explains the importance of tracking business expenses and introduces the Purolator True North Small Business Grant as a funding opportunity for Canadian entrepreneurs. He outlines the prize details and encourages viewers to apply or nominate others via the provided URL.

Structure

1Importance of tracking business expenses
2Introduction of the Purolator grant
3Details on the $25,000 prize
4Mention of the nominator incentive
5Call to action to apply

Product placement

Purolator True North Small Business Grant is the main subject of the video, shown via screen recordings of the application website.

Original caption

Small business owner in Canada? You can get up to $25,000 in funding! Applications for Purolator’s True North Small Business Grant Contest are now open. Apply today for the #PurolatorSmallBizGrant today at purolator.com/truenorthgrant #Ad @Purolator

More from @mattshoss

Their other posts in the index, biggest breakout first.

Call to action

go to purolator.com/truenorthgrant and start your application today.

On-screen text

EVERY DOLLAR COUNTS FOR BUSINESS OWNERS $1 SAVED = $1 INVESTED SMALL BUSINESS. REAL SUPPORT. BIG IMPACT. $150,000 IN PRIZES TO BE WON! $150,000 IN PRIZES TO BE WON! 5 GRANT PRIZES OF $25,000 CASH + $500 IN SHIPPING 12 NOMINATOR PRIZES Each receiving a $500 Visa gift card Purolator.com/TrueNorthGrant

Transcript

Okay, so we all know that every dollar counts and that's why I've been tracking my spending in a budget since I was 16 years old. And when I started my first business, I realized that it's even more important to track your spending because every dollar you save is another dollar that you can reinvest into scaling your business. So, if you're a small business owner trying to grow your company, you need to check out the Purolator True North Small Business Grant. Purolator is giving five Canadian entrepreneurs a chance to win $25,000 each to scale their businesses. This is one of the best ways to get funding in Canada and it's completely free to apply. And if you nominate someone, you're entered for a chance to win a $500 Visa gift card. So if you're building a business in Canada or you know someone that is, go to purolator.com/truenorthgrant and start your application today.