Promoted product
Yogurt starter culture
Why it worked
The video taps into the popular 'making it yourself' trend, showing a seemingly simple process for a commonly purchased item. The creator also leverages a soft sell by directing viewers to their YouTube channel for more in-depth information, implying expertise and offering further value.
Summary
The video demonstrates the process of making yogurt at home, from preparing the milk base to adding a starter culture and finally portioning the finished product into containers. The creator also mentions that they offer a YouTube video with detailed instructions for those interested in starting a yogurt business.
Structure
- 1Preparing the milk base
- 2Adding starter culture
- 3Whisking and straining
- 4Portioning into containers
- 5Showing finished yogurt varieties
Product placement
Yogurt starter culture (appears to be a packet labeled "Yogourmet Original Starter Culture Ferment") - ACTS: Used to ferment milk into yogurt. Removing it would prevent the yogurt from being made.
Yogurt containers (appear to be generic plastic tubs) - ACTS: Used to store the finished yogurt. Removing them would mean the yogurt has nowhere to be stored in the video.
Chef Amors (creator handle) - APPEARS: Watermark/attribution in the form of the creator's name and handle. Removing it would not change what happens in the video.