I haven’t bought yogurt in years because I simply know how to make 🥰 it

The video taps into the popular 'making it yourself' trend, showing a seemingly simple process for a commonly purchased item. The creator also leverages a soft sell by directing viewers to their YouTube channel for more in-depth information, implying expertise and offering further value.

The video demonstrates the process of making yogurt at home, from preparing the milk base to adding a starter culture and finally portioning the finished product into containers. The creator also mentions that they offer a YouTube video with detailed instructions for those interested in starting a yogurt business.