Sell me this pen

@yvonnekjay

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Why it worked

The video uses a common sales challenge ('sell me this pen') and applies it to a relatable professional scenario (mortgage brokering). The creator effectively demonstrates the value of a simple tool by highlighting the potential negative consequences of its absence or poor quality, making the final low price point seem like a great deal.

Summary

A man asks a woman to sell him a pen. She explains that as a mortgage broker, she needs a reliable pen to accurately write down numbers for her clients to ensure a smooth process and a successful sale. She then reveals the pen costs only $8.

Structure

1Introduction of the challenge: Sell me this pen.
2Questioning the need for a pen and its purpose.
3Explaining the professional need for a pen in mortgage brokering.
4Highlighting the risk of errors and lost sales due to illegible writing.
5Concluding with the value of a reliable pen and its affordable price.

Product placement

The video features a pen being held and discussed by the participants. The pen is implied to be the product being sold.

On-screen text

Sell me this pen 🖊️

Original caption

How did I do? 👀🤣 #sales #salestips #salestraining

More from @yvonnekjay

Their other posts in the index, biggest breakout first.

Transcript

Sell me this pen okay well what do you need a pen for Sometimes I like to put it in my pockets when I have one why do you put it in your pockets is it like a symbol of status or is it I mean convenience I think it's just more so of convenience What do you use the pen for if you don't mind me asking Definitely need to sign my name on some things for work what do you do for work I help people purchase a home refinance it it that's a pretty big job That's a pretty big job it is what do you actually write down when you're helping people buy a home I like to write down exactly how much I'm going to save them I like to break down the math I'm kind of old school so I'm assuming you need a really well working pen right cause you don't wanna mess up the numbers for your client right Of course you gotta be able to see what I'm what I'm writing down you know beautiful So you do this very complex math for your client what would happen if you accidentally presented the wrong numbers to your client because you couldn't read what was on the paper wow you will lose the sale You will lose the sale So what does it mean to you to make sure that you have legible math on your notebook what does that mean to you It means that I can make sure that I'm putting together the right offer and we will have a smooth process Okay and what is that smooth process worth to you Everything well lucky for you this pen's only $8 ha ha