shopping for the NEW Oura Ring 5!

@juliakcrist

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SoundTikTok sound · Honey in Transit

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Promoted product

Oura Ring 5

Discover Oura Ring 5 in Gold. A new titanium smart ring that’s now 40% smaller tracking sleep, activity, stress, heart health, and women's health. HSA/FSA eligible

6 videos6 creators

Why it worked

The video taps into the excitement of a new product release and provides a relatable shopping experience. The creator's personal comparison of the new ring to her old one adds value and authenticity.

Summary

The creator goes to Best Buy to purchase the new Oura Ring 5. She compares the new ring's size and thinness to her older Oura Ring 3 and expresses excitement about her purchase.

Structure

1Shopping for Oura Ring 5
2Visiting Best Buy
3Comparing Oura Ring sizes
4Purchasing the Oura Ring 5

Original caption

finally bought the new oura ring 5! i chose the gold finish 🌟 i’m so excited about this upgrade & how it looks so thin now!!! #ouraring #ouraring5 #shopwithme #bestbuy #ouraringreview

More from @juliakcrist

Product placement

Oura Ring 5: ACTS - the product is purchased and demonstrated. Removing it would change the video. Best Buy: APPEARS - a store where the product is purchased. Removing it would not change the video.

On-screen text

shopping for the NEW Oura Ring 5! *meant to say 6 lol full unboxing coming soon to youtube!!

Transcript

The Oura Ring 5 just was released and it's finally back in stock at my local Best Buy so let's run in and pick it up. I currently have the Oura Ring 3. Oura Ring 5 has different sizing than 4 & 5 so I needed to see new size. Okay, we have the sizers. Size 6. It is. And here they are compared to the four and the five. There's definitely so much thinner. It's crazy. Let's hope that they have the gold in size 5. Meant to say 6 lol. Okay. I'm really curious to be able to see my tan line around the ring, it's a lot smaller than my old one. This one is going to be handed down to one of my friends, so I'm sure she's gonna be very excited about this purchase for me. Yeah, unboxing coming soon.