@noellesimpson_ — 41x breakout

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No one has once told me to take my contacts out when I enter a body of water.

@noellesimpson_

574.3K followers · usually 1.7K views a post

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68.0K

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2.2K

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Why it worked

The creator taps into a common, relatable behavior (wearing contacts in water) and amplifies a potential fear or unknown risk, creating a sense of urgency and prompting engagement from viewers who may share the same experience or have knowledge on the topic.

Summary

The creator expresses concern about wearing contact lenses in water, as they have never been advised against it and are now seeing content about people going blind from doing so. They are seeking clarification on whether this is a legitimate risk.

Structure

1Expresses surprise at not being told to remove contacts in water
2Asks for non-hypochondriac advice
3Questions if people go blind from showering with contacts
4States personal history of never removing contacts in water
5Notes recent surge in 'going blind' content
6Declares it a legitimate concern and asks for honesty

On-screen text

No one has once told me to take my contacts out when I enter a body of water. I need someone who's not a hypochondriac to tell me if this is true or not. Are people actually going blind from showering with their contacts in? Because I've had contacts now for close to 20 years, and I have never once taken them out while I was swimming, while I was showering, while I was in a body of water, while washing my face. Never. Don't take them out. I don't sleep with them in. But I did not. I was not aware that you were not supposed to wear them in water. This has never once been mentioned to me. And all of a sudden, I have three people on my for you page going blind from showering with their contacts in. This is a legitimate concern. Be so for real with me, please.