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Retention Graphs Explained (for dummies)
@eddieolveraa
4.0K followers · usually 441 views a post
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95.8K
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1.5K
Comments
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+50.2K views over 32.9d · ~1.5K/day · 4 observations
Why it worked
The video breaks down complex data (retention graphs) into easily understandable concepts with visual examples. It uses a conversational tone and relatable scenarios (bad hooks, CTAs) to engage the audience and provide actionable insights for content creators.
Summary
The video explains how to interpret retention graphs for content, identifying patterns that indicate where viewers drop off. It uses examples to illustrate good and bad retention curves, relating them to factors like hooks and calls to action.
Structure
- 1Explaining retention graphs
- 2Graph 1: Bad hook
- 3Graph 2: Good video, bad CTA
- 4Graph 3: Shit video, total flop
- 5Graph 4: Good video, drop-off in the middle
- 6Graph 5: Good video overall
On-screen text
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Retention Graphs Explained
(for dummies)
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Transcript
Original caption
Your retention graph tells you exactly where your content is breaking. These are the six patterns you need to recognize. #contentstrategy #contentmarketing #contentformats #instagramgrowth
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