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90.9Talking HeadProblem Callout hookLifestyle
Hook
IM 30 AND ALS IS KILLING ME
@kissmyals25
31.5K followers · usually 12.7K views a post
Views
1.1M
Likes
328.5K
Comments
50.1K
Shares
34.4K
Why it worked
The creator shares a deeply personal and vulnerable story about living with a terminal illness at a young age, which resonates emotionally with viewers and encourages engagement through shared experience and a call to action.
Summary
A woman diagnosed with ALS at age 27 shares her experience and her commitment to "showing up" for the next 31 days. She aims to document her life with the disease, motherhood, building her brand "Kiss My ALS," and her journey to acquire a wheelchair-accessible van.
Structure
- 1Introduction of diagnosis and age
- 2Expressing the difficulty of living with ALS
- 3Commitment to showing up for 31 days
- 4Documenting life with ALS, motherhood, and brand building
- 5Call to action for engagement and support
On-screen text
IM 30 AND ALS IS KILLING ME
Transcript
I'm 30 and ALS is killing me. I'm 30 years old and I'm dying from ALS. Those are words I never imagined that I'd have to say. Hi, if you're new here, my name is TT. I was diagnosed with ALS at the age of 27. If you could please stay to the end of the video, impress all the buttons that will help me so much. Most people my age are planning their careers and their vacations and their future. I'm planning around the disease that has no cure. But this month isn't about giving up. It's about showing up. So for the next seven days, I'm taking you behind the scenes of life with ALS. It really looks like the good days, the hard days, the wins, the grief, and the reality. Because ALS just isn't something that happens to older people. It has happened to me. And it has happened to me. This is day one of August. And if you made it this far in the video, leave a butterfly in the comments. Love you and see you in the next video.
Original caption
Day 1 of 31. 💙 I’m 30 years old, and I’m living with ALS. This month, I’m making one promise to myself: I’m going to show up. Not because every day will be easy. Not because every video will be perfect. But because my story matters. For the next 31 days, I’m taking you behind the scenes of life with ALS, motherhood, building Kiss My ALS, and my journey to getting a wheelchair-accessible van. If you’re new here, welcome. I’m so glad you found me. If you’ve been here from the beginning, thank you for walking this journey with me. Let’s make August a month of awareness, honesty, and hope. Who’s joining me for all 31 days? 💙 #ALS #LivingWithALS #ALSAwareness #DisabilityAwareness #wheelchairlife
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