the faces of men in your life who just learned what a pulse is

@joinform

39.9K followers · usually 1.8K views a post

Views

17.5K

Likes

599

Comments

9

Shares

64

SoundTikTok sound · original sound - melodies9702

Promoted product

FORM

FORM is your digital platform for all things fitness, wellness, and self-love. Our workouts are here to encourage you to be the best version of yourself. We’re excited to be your newest friend on your health & wellness journey.

7 videos3 creators

Why it worked

The video uses relatable humor by contrasting men's potential lack of fitness knowledge with the act of working out, making it shareable and engaging. The clear announcement of a free challenge on a specific app provides a direct call to action.

Summary

This video humorously showcases men's reactions to learning what a pulse is, interspersed with clips of people doing arm workouts. The caption announces that @gracefreyrefit's FREE 5 Day Arm Challenge is dropping on the FORM app tomorrow, August 3rd.

Structure

1Men reacting to learning about pulses
2People doing arm workouts
3Announcement of FORM app's 5-day arm challenge

Product placement

FORM app (ACTS - it hosts a workout challenge, removing it would change what happens in the video)

Original caption

The faces say it all 😭 @gracefreyrefit’s FREE 5 Day Arm Challenge is dropping on the FORM app tomorrow, 8/3! #form #armworkout #armchallenge #pulses #menworkingout