the faces of men in your life who just learned what a pulse is

@joinform

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FORM

FORM is your digital platform for all things fitness, wellness, and self-love. Our workouts are here to encourage you to be the best version of yourself. We’re excited to be your newest friend on your health & wellness journey.

2 videos

Why it worked

The video uses relatable humor by contrasting men's potential lack of fitness knowledge with the act of working out, making it shareable and engaging. The clear announcement of a free challenge on a specific app provides a direct call to action.

Summary

This video humorously showcases men's reactions to learning what a pulse is, interspersed with clips of people doing arm workouts. The caption announces that @gracefreyrefit's FREE 5 Day Arm Challenge is dropping on the FORM app tomorrow, August 3rd.

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Transcript, structure and on-screen text

3 beats and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

The faces say it all 😭 @gracefreyrefit’s FREE 5 Day Arm Challenge is dropping on the FORM app tomorrow, 8/3! #form #armworkout #armchallenge #pulses #menworkingout