psa form is officially in chicago!!

@joinform

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SoundTikTok sound · original sound - condogmixes

Promoted product

FORM

FORM is your digital platform for all things fitness, wellness, and self-love. Our workouts are here to encourage you to be the best version of yourself. We’re excited to be your newest friend on your health & wellness journey.

7 videos3 creators

Why it worked

The video effectively leveraged a soft sell approach by showcasing a desirable lifestyle and community around the FORM brand, with the product integrated naturally into the celebratory atmosphere of a new store opening.

Summary

The video announces the official opening of FORM in Chicago, showcasing people enjoying drinks from Sunlife Organics and carrying FORM branded tote bags. It highlights the excitement and community around the new location with shots of people interacting and enjoying the products.

Structure

1Announcing FORM's official opening in Chicago
2Showcasing Sunlife Organics drinks being made and enjoyed
3Highlighting FORM branded tote bags and merchandise

Original caption

Kicked off our weekend in Chicago with the best community at @SunLife Organics 🎂🩷 come see us this weekend at our FORM Experience Pop-up!! Kavi Gupta Gallery 835 W. Washington Blvd, Chicago 60607 9am-6pm

More from @joinform

Product placement

Sunlife Organics (ACTS - it is a store where drinks are made and sold, removing it would change what happens in the video); FORM (ACTS - it is a brand of tote bags that are shown and people are holding them, removing it would change what happens in the video); FORM (ACTS - it is a brand of drinks being made and sold, removing it would change what happens in the video)