FORM get ready with me edition

@sarahvolker

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Views

39.4K

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162

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SoundTikTok sound · Sakura-lined street

Promoted product

FORM

FORM is your digital platform for all things fitness, wellness, and self-love. Our workouts are here to encourage you to be the best version of yourself. We’re excited to be your newest friend on your health & wellness journey.

7 videos3 creators

Why it worked

The video effectively uses a 'get ready with me' format to showcase activewear in a relatable way, focusing on the comfort and aesthetic appeal of the FORM set. The creator's genuine enthusiasm and personal endorsement, combined with the clear demonstration of the product's fit and functionality, make it aspirational and trustworthy for viewers interested in activewear.

Summary

The creator showcases a red and navy activewear set from the brand FORM, highlighting the fit and comfort of the sports bra and biker shorts. She pairs the set with matching sneakers, emphasizing how the outfit makes her feel confident and stays in place during workouts and walks.

Structure

1Introduction and outfit reveal
2Trying on the sports bra
3Trying on the biker shorts

Original caption

Get ready with me and my bestie @ShopFORM. All pieces linked in my shopmy! #form #activewear #workoutset #pilatesoutfit #gymoutfit

More from @sarahvolker

Product placement

FORM (brand): ACTS - the creator is trying on and reviewing FORM activewear (a sports bra and shorts). Removing it would change what happens in the video. FORM (brand): APPEARS - the logo is visible on the clothing. Removing it would not change what happens in the video.

Call to action

All pieces linked in my shopmy!

On-screen text

FORM get ready with me edition

Transcript

FORM get ready with me edition Hey everyone, get ready to go on a walk with me by ironically changing out of FORM and right back into FORM. I love a good red set, but there's honestly something about a red and navy set that just does it for me. And also what does it for me are just FORM bras in general. They're honestly life-changing for people who are smaller chested. I always just feel so much more confident in their bras. And same with their shorts. The shorts are top tier and honestly deserve to be on the top tier pyramid. And yes, I made that up. These are the 5 inch biker shorts and they stay put through every workout and even on long walks and runs. I never have to pull them up or adjust them. Once they're on, they stay exactly where they're supposed to stay. And now to styling. I don't get to wear these shoes enough, so I'm honestly excited they match this set. I'm 100% that person who buys sneakers to match their activewear, so I guess these are now being associated with this FORM set. These are definitely the cutest they've looked though because this set is just that good. I should also probably take this tag off because I can't be bothered with being embarrassed with my AirPods in today. On the real though, FORM truly has something for everybody and I really encourage you to try a set if you haven't already. This one is linked in my shopmy and I'm off to get my steps in. Bye!

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