Hook
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What ingredients help with consumer experience?? HOT TAKE CONSUMER EXPERIENCE IS SOMETIMES MORE IMPORTANT THAN PRODUCT PERFORMANCE STICK WITH ME AS COSMETIC CHEMIST AND PRODUCT DEVELOPER IF I CAN'T USE THE PRODUCT THAT I HAVE PRODUCT PERFORMANCE DOES NOT MEAN ANYTHING HERE ARE SOME INGREDIENTS THAT WE ADD FOR CONSUMER EXPERIENCE AS COSMETIC CHEMISTS FORMULAS TO ENHANCE THAT CONSUMER EXPERIENCE 1. FOAM BOOSTERS NUMBER ONE FOAM NOT EVERY FACE AND BODY CLEANSER INTENSELY FOR IT TO PERFORM WELL CONSUMER THE IDEA OF FOAM FEELS LIKE IT'S CLEANSING AND IT'S WORKING BETTER SO WE ADD FOAM BOOSTERS TO INTENSIFY THAT FOAMING EFFECT THIS IS A GREAT PRODUCT THAT DOESN'T BUT IT STILL WORKS REALLY WELL SEE NOT A LOT OF FOAM BUT WHEN YOU YOUR FACE STILL FEELS REALLY CLEAN THIS IS A A LOT MORE NECESSARILY CLEAN BETTER BUT BECAUSE OF CONSUMER PERCEPTION ONE MIGHT THINK THAT THIS CLEANSER BETTER I TYPICALLY SEE THIS CONCERN TO SHAMPOO SPECIFICALLY BECAUSE PEOPLE LOVE A GOOD LATHER IN THE WHEN IT COMES BUT JUST TO REITERATE FOAM DOES NOT NECESSARILY MEAN IT IS A LOT ABOUT CONSUMER PERCEPTION 2. PEARLIZERS THE SECOND INGREDIENT FOR THE EXPERIENCE OF A PRODUCT IS PEARLIZERS AND SQUEEZED LIKE THIS MILKY PEARLY REALLY LUXE FORMULA AS CHEMISTS AN INGREDIENT CALLED AND THIS MAKES A FORMULA LOOK REALLY PEARLY AND AND IT MAKES CONSUMER THINK THAT MORE LUXE FORMULA HAS MORE FUNCTIONAL LIKE CONCEALING A COLOR SHIFT THAT MAY BE HAPPENING BUT IT'S MOSTLY THE APPEARANCE OF THE FORMULA A BIG FAN DISTEARATE TO FORMULAS CAUSE IT JUST GIVES THE SHAMPOO A LITTLE SOMETHIN SOMETHIN 3. PIGMENTS & DYES LEAST PIGMENTS AND DYES SEEM OBVIOUS COLORS CAN SIGNAL COMES TO USER EXPERIENCE A MORE CALMING BLUE CAN SIGNAL A MORE REFRESHED MOOD CITRUSY CAN FEEL MORE ENERGIZED FORMULA TO GIVE YOU A VERY SPECIFIC I PERSONALLY THINK IT'S REALLY INTERESTING FORMULA THINGS FROM END TO END PRODUCT PERFORMANCE SO LET ME THAT WE AS COSMETIC CHEMIST ADD TO YOUR FORMULA