THE SECRET'S OUT

@janethechemist

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SoundTikTok sound · original sound - janethechemist

Promoted product

Medik8

Discover clinically proven skincare solutions from the experts at Medik8.

2 videos2 creators

Why it worked

The video leverages the excitement of a popular skincare brand becoming available at a well-known retailer (Sephora). It also highlights a specific, high-performing product (Crystal Retinal) and the brand's broader appeal, creating a strong incentive for viewers to check out the products.

Summary

The creator announces that Medik8 skincare products are now available at Sephora. She highlights the benefits of Medik8's Crystal Retinal product and mentions the brand's wide range of effective skincare offerings.

Structure

1Announcement of Medik8 at Sephora
2Problem with skincare consistency
3Medik8 as the solution
4Highlighting Crystal Retinal

Original caption

AD | the secret is OUT! @Medik8 will be on @sephora shelves 😍 I can’t wait for everyone to be able to feel how amazing these formulas are in store! If you get a chance to test out that Crystal Retinal… I promise you’ll fall in love. Let me know what you pick up! #Medik8Partner #cosmeticchemist

More from @janethechemist

Product placement

Medik8 (skincare brand): ACTS - the video discusses its products, their benefits, and where to buy them. Removing it would change the video's topic. Sephora (retailer): APPEARS - it is mentioned as a place to buy Medik8 products. Removing it would not change the core message about Medik8. Medik8 Crystal Retinal (skincare product): ACTS - it is specifically mentioned as a product to try and its benefits are discussed. Removing it would change the video's focus.

Call to action

Let me know what you pick up!

On-screen text

THE SECRET'S OUT MEDIK8 IS IN SEPHORA YOU KNOW WHAT TO STAY CONSISTENT WITH YOUR SKINCARE THE PRODUCT AND NOT BEING ABLE TO GET IT WELL MEDIK8 SOLVE FOR YOU NOW SHOP THEM IN STORE AT SEPHORA I'M SO EXCITED THIS BRITISH SKINCARE BRAND TO GET THE VISIBILITY THEY DESERVE IN STORE AND ALL SIX PROGRESSIVE CRYSTAL RETINAL IN SEPHORA THIS FINE LINES AND ESPECIALLY THE APPEARANCE OF DARK SPOTS USING ENCAPSULATED RETINAL WHICH IF YOU IS ONE CONVERSION CLOSER TO THE RETINOL ON YOUR THIS MEANS IT'LL EFFICIENTLY AND THE ENCAPSULATION A LOT MORE AND IF YOU'RE OTHER PRODUCT OFFERINGS MEDIK8 LITERALLY HAS FROM CLEANSERS TO PEPTIDES TO EXOSOMES TO VITAMIN C AN EXPANSIVE AND AMAZING RANGE OF SKINCARE PRODUCTS PROVEN TO WORK THROUGH CLINICAL TRIALS TO SHOP MEDIK8 IN SEPHORA ANYTHING UP LET YOU BUY

Transcript

THE SECRET'S OUT MEDIK8 IS IN SEPHORA YOU KNOW WHAT TO STAY CONSISTENT WITH YOUR SKINCARE THE PRODUCT AND NOT BEING ABLE TO GET IT WELL MEDIK8 SOLVE FOR YOU NOW SHOP THEM IN STORE AT SEPHORA I'M SO EXCITED THIS BRITISH SKINCARE BRAND TO GET THE VISIBILITY THEY DESERVE IN STORE AND ALL SIX PROGRESSIVE CRYSTAL RETINAL IN SEPHORA THIS FINE LINES AND ESPECIALLY THE APPEARANCE OF DARK SPOTS USING ENCAPSULATED RETINAL WHICH IF YOU IS ONE CONVERSION CLOSER TO THE RETINOL ON YOUR THIS MEANS IT'LL EFFICIENTLY AND THE ENCAPSULATION A LOT MORE AND IF YOU'RE OTHER PRODUCT OFFERINGS MEDIK8 LITERALLY HAS FROM CLEANSERS TO PEPTIDES TO EXOSOMES TO VITAMIN C AN EXPANSIVE AND AMAZING RANGE OF SKINCARE PRODUCTS PROVEN TO WORK THROUGH CLINICAL TRIALS TO SHOP MEDIK8 IN SEPHORA ANYTHING UP LET YOU BUY