Why it worked
The video highlights an extraordinary odometer reading on a common vehicle, creating a sense of novelty and curiosity that drives engagement.
Summary
A Victorian man is auctioning off his 2009 Toyota LandCruiser after it has driven 999,999 kilometers. He hopes the new owner will be the one to tick it over to the one million kilometer milestone.
Structure
- 1Car for sale with high mileage
- 2Owner lists car for auction
- 3Odometer shows 999,999 km
- 4Owner wants new owner to hit milestone
Product placement
Toyota LandCruiser ACTS - it is a vehicle being sold. Removing it would change the video. 7NEWS ACTS - it is a news outlet reporting on the story. Removing it would change the video.
On-screen text
FOR SALE
1,000,000 KMS
TOYOTA LANDCRUISER
Toyota LandCruiser
up for auction with
999,999km on clock
A much-loved Toyota is
looking for a new owner
after clocking
almost 1 million km
on the odometer.
Victorian agent Gary
Driscoll has listed
his 2009 LandCruiser for auction,
having driven it
to 999,999km.
999999 km
It's his prized possession,
but he wants the new owner
to have the honour
of ticking over
the milestone.