We hope we never have to use this.

@tiktokmemaw

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SoundTikTok sound · original sound - tiktokmemaw

Promoted product

Birdie alarm

Why it worked

The video taps into a universal desire for safety and peace of mind, framing the product not as a purchase for immediate need, but as a proactive measure for loved ones. The relatable analogy to common safety items like first aid kits and insurance makes the product's purpose clear and emotionally resonant.

Summary

The creator discusses the concept of buying safety items like first aid kits or insurance, which are hoped to never be used but provide peace of mind. They then introduce the Birdie alarm as a similar item, demonstrating its features and expressing a desire for loved ones to carry it for safety.

Structure

1Introduction to items we hope not to use
2Explaining the purpose of such items
3Introducing the Birdie alarm
4Demonstrating the alarm's features
5

Original caption

Buy this for those you love. Then hope they never have to use it. #birdie #alarm #protection

More from @tiktokmemaw

Product placement

Birdie (alarm): ACTS - it is shown and demonstrated as a personal safety device that emits a loud alarm and flashing light when the pin is pulled. Removing it would change the video's focus. Birdie (logo on product): APPEARS - it is a logo on the product itself. Removing it would not change what happens in the video.

Call to action

Tap the cart, read the reviews, then decide if this belongs on their keychain.

On-screen text

We hope we never have to use this. THERE ARE A LOT OF THINGS THAT WE BUY AND WE HOPE WE NEVER HAVE TO USE. A FIRST AID A FIRE EXTINGUISHER INSURAN WE DON'T BUY THEM BECAUSE WE EXPECT SOMETHING BAD TO HAPPEN WE BUY THEM BECAUSE IF WE'RE THANKFUL THEY'RE THERE. THAT'S EXACTLY HOW I FEEL ABOUT THIS BIRDIE ALARM. IT STAYS ON YOUR KEYCH AND IF YOU EVER FEEL UN YOU JUST PULL THE P UP AND OU AND IT INSTANTLY SETS OFF 130 DECIBEL ALARM AND A FLASHING STROBE LIGHT TO ATTRACT ATTENTION. MY HOPE IS THAT EVERYONE I LOVE CARRIES IT AND NEVER HAS A REASON TO PULL THAT PIN BUT IF THAT MOMENT EVER COMES, I WANT THEM TO HAVE SOMETHING THAT COULD HELP GET PEOPLE'S ATTENTION FAST. IF YOU HAVE SOMEONE YOU DO ANYTHING TO PROTECT, TAP THE CART, READ THE THEN DECIDE IF THIS BELONGS ON THEIR KEYCHAIN.

Transcript

There are a lot of things that we buy and we hope we never have to use. A first aid, a fire extinguisher, insurance. We don't buy them because we expect something bad to happen. We buy them because if something ever, we're thankful they're there. That's exactly how I feel about this Birdie alarm. It stays on your keychain and if you ever feel unsafe, you just pull the pin up and out and it instantly sets off a 130 decibel alarm and a flashing strobe light to attract attention. My hope is that everyone I love carries it and never has a reason to pull that pin. But if that moment ever comes, I want them to have something that could help get people's attention fast. If you have someone you do anything to protect, tap the cart, read the reviews, then decide if this belongs on their keychain.