POV: you're cat sitting for someone who treats their cats like their kids

@notchiaraaceto

356.2K followers · usually 4.7K views a post

Views

202.4K

Likes

219

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SoundTikTok sound · original sound - notchiaraaceto

Promoted product

SHEBA Cat Food

Why it worked

The video uses humor and relatable 'cat parent' tropes to showcase the product in a natural, engaging way. The creator's playful interactions with the cats and the emphasis on the cats' 'picky' habits make the promotion feel authentic and entertaining, rather than a direct advertisement.

Summary

A woman cat-sitting for a friend demonstrates the pampered routines of the cats, including feeding them Sheba Pate kitten food and entertaining them with squirrel-watching. She highlights the quality ingredients of Sheba food and the cats' specific preferences, like eating from a gold spoon.

Structure

1Introduction to cat-sitting for pampered cats
2Singing to the cats upon arrival
3Feeding Sheba Pate kitten food and specific eating preferences
4Highlighting the quality of Sheba food
5

Original caption

#SHEBAPartner Only the best for my children 🐈‍⬛ (and that’s obviously @SHEBA® Cat Food ) #catmom

More from @notchiaraaceto

Product placement

SHEBA Cat Food (acts: provides food for cats; removing it would change the video because the cats would not be fed) | SHEBA Partner (appears: a hashtag indicating a partnership; removing it would not change what happens in the video)

On-screen text

POV: you're cat sitting for someone who treats their cats like their kids #SHEBAPartner

Transcript

Hiii! Thank you so much for watching the girls. Literally the easiest cats ever. The instructions are gonna be so simple. You first come in, you have to make sure to sing to them. Otherwise, they might think you're an intruder. And when it comes to dinner time, baby gets her Sheba pate kitten food first. When she's eating, she likes you to lay down next to her, but like, no really watch her. So we only feed Sheba because it's made with high quality protein and no added fillers. Other cats might try to steal the kitten's food. Honestly, who can blame them? Literally got so many vitamins, minerals and essential nutrients. They only like to eat off of gold spoon, so you might have to polish it. They would really appreciate that. She loves to watch the squirrels out here. If there are any out there, you just might have to go out there and pretend to be one, like it on all fours. Like I said, they're super low maintenance.